Ah, the economy. You can blame that sucker for anything. A recent article in Advertising Age suggests that the recent economic downturn has caused a significant uptick in the sales of budget beer brands such as Miller High Life, Keystone, Busch and Natural Light.But I'm skeptical. Sure, a suffering economy will send people looking for ways to save, but Miller High Life was boosting advertising and making sales strides well before the market crashed. And uber-underdog budget brand Pabst Blue Ribbon exploded back from obscurity over the course of nearly a decade.
Economy aside, here are two other reasons that may explain the recent surge in the budget beer sector:
Read the reasons after the jump...
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