"bud light" news and stories

Earlier this week, Advertising Age ran a story entitled "What Your Taste in Beer Says About You."

Citing researched compiled by Mindset Media -- a "market researcher specializing in psychographics" -- the article discusses how the beer a person drinks can be a strong indicator of his or her personality. For instance, Bud drinkers are "sensible, grounded and practical," Bud Light drinkers can have "frat boy-like personalities," and Michelob Ultra drinkers "think highly of themselves and can be a little bit conceited."

The concept is interesting, but why spend all that money on "research"? Most people could come up with those same assumptions on their own. In fact, the list can be extrapolated even further... massive research grant hopefully forthcoming.

• Pabst Blue Ribbon drinkers consider playing bass in a punk band "gainful employment" and have handlebar mustaches.
• Miller Lite drinkers consider the consumption of 20 beers "moderate drinking" and include beer bongs on their list of "proper glassware."
• Sam Adams drinkers love wearing the same Red Sox hat for their entire adult life and believe there's nothing wrong with hitting on someone else's girlfriend.
• Guinness drinkers think the best football team is Manchester United and consider a fist fight a "night out on the town."
• Busch drinkers think the best bar in America is their porch and consider a proper food and beer pairing to be "a pounder and a bag of Hardee's."

And snobby craft beers drinkers tend to be people like beer writers who think they have a right to make fun of others!

What other beers bring to mind distinct personality types? And what does your favorite beer say about you? Let us know in the comments!

Bud Light Fan Cans. Photo: TailgateApproved.com

Bud Light's new lineup of beer cans color-coded for sports teams has some college administrators raising their eyebrows over the marketing campaign.

The Fan Cans are being touted by Anheuser-Busch as the perfect tailgate accompaniment on its Web site, TailgateApproved.com. "Show your colors!" the site says. "Put your hand around a fan can!"

But the cans, which the site says come in 26 color combinations in 24- and 30-packs, haven't got everyone doing the wave.

Photo: Mike Licht, NotionsCapital.com, Flickr

Of all the ink spilled about last week's notorious Beer Summit, in which President Obama, police sergeant James Crowley and Harvard scholar Henry Louis Gates gathered at the White House for a brewski, none have been more hilarious than this Washington Post recap. Writer Dana Milbank not only sums up the media's "tipsy" coverage of the affair but suggests our commander in chief take a cue from American beer names to address other diplomacy issues.

To wit: Sen. John Ensign would be welcomed to the White House with a quaff of Horny Devil, a California brew, whereas "if a certain former Alaska governor tries to challenge Obama in 2012, he can pour her an Arctic Devil Barley Wine." An equal opportunity satirist, Milbank also takes down "hot-tempered chief of staff Rahm Emanuel" by suggesting he indulge in Permanently Pissed Off Pilsner.

How do you feel about President Obama's choice of Bud Light -- a brew owned by a Belgian conglomerate -- for sipping?



[Via The Washingon Post]

Going nationwide last July, Miller Chill quickly became ubiquitous at stores. This summer, Anheuser-Busch tried targeting the flourishing lime-flavored beer market as well, launching Bud Light Lime in April with $35 million in advertising. Since then, the macro-brew's been bragging about its success crediting the roll-out for an increase in 2nd quarter profits and summer market share.

Enough jabber-jargon... Do I want to drink it??

Personally, my taste buds sour at the mere thought of giving a Bud Light spin-off the full taster's treatment, but just for kicks, let's do BLL proper!

BLL's packaging alerts me it's a "premium light beer with 100% natural lime flavor." Also prominently displayed: "contains alcohol." Sold. After cleansing my palate of a Fudgsicle (hey, it's hot out!), I pour a small amount of BLL into a taster glass. The nose is very typical of Bud Light (subtle malt, ricey) and shows distinct notes of -- ta da! -- lime.

The flavor does not offend as much as I had expected.

That's right. Rock Paper Scissors is going places, and wherever it goes Bud Light will be there. The game has been growing exponentially in popularity for years. Now it has its own league and championships, which are happening this June in Las Vegas.

The lucky winner of the USA Rock Paper Scissors (USARPS) league championship will not only win $50,000 but the opportunity to represent the US in the international competition at the Olympics this summer in Beijing.

And Bud Light will be proud to sponsor the American representative. Regional tournaments are going on now, and those winners will go on to Las Vegas. You can find out more at usarps.com.

[Via Beer Advocate]