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Today's New York Times features a story about the growing number of Broadway theaters that allow patrons to take snacks and drinks with them into the show. For some venues, it's a way to accommodate a new theater-goers as well as generate some extra income. The main concern, however, is the noise factor--rattling bags of candy, soda slurping, and the crunching of popcorn. According to the NYT, some theaters are trying to combat the noise; the New Amsterdam, for instance, has special cups that muffle the rattle of ice cubes. As an added bonus, the article features a chart that measures the "potential distraction factors of some popular concession-stand items." Popcorn and potato chips were by far the most distracting, whereas chocolate bars and milk duds proved a more sly way to snack.