"brew" news and stories

According to some recently updated info on Snopes.com, the answer may be yes. Putting a jar of water and tea bags in the sun will get the water hot, up to about 130° F, but not nearly hot enough to kill any bacteria in the water or the tea itself (that happens at around 195° F). Apparently the caffeine in black tea may help to stave off bacteria for a little while, but it isn't a guarantee. Some suggestions for you sun tea brewing daredevils include: start with a scrubbed, bleached vessel for brewing; don't leave the tea in the sun for more than four hours; don't make more than you can use in a day; refrigerate it immediately; and toss it if it gets "thick or syrupy." Also, don't use any excessively cheery jars that would make getting sick all the more ironic.

It looks like coffee drinking is officially a fad - in China. What makes it a fad? It's a fad because people who don't like it are continuing to order it - since it's hip to be seen drinking it. The manager of a popular cafe, Ms. Linda Liu "observed that most of her customers do not seem to like coffee, but they keep buying it." According to her, "some regulars order coffee all the time, but never finish it." According to a government survey, 10,000 trained baristas are needed to meet the growing demand for the brew. The problem is not a shortage of people, but a shortage of skills. Many potential employees have never made a cup of coffee, and a few have never had one.

Who's claiming credit for the coffee revolution? Starbucks. With 230 Starbucks outlets in operation and plans for thousands more in place, is it is hardly surprising to hear that Howard Schultz said "we turned them into coffee drinkers." Coffee is a status symbol and, though that seems to be the primary factor driving the trend at the moment, it seems likely that once it is established as a part of the culture, it will be a permanent one.

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Budweiser is official beer of World Cup, the most internationally watched sporting event in the world. They bought the rights for the 2002 and 2006 games for about $80 million in 1998 - before they knew where those games were to be hosted. The problem is that this year's World Cup is hosted by Germany and Germans don't like Budweiser.

For Germans, beer and football (soccer, for the Americans) go hand in hand and Germans are some of the biggest beer drinkers in the world - with many outstanding brews coming from their own country. The prospect of having to drink only Budweiser at the games was something of a slap in the face to German brewers. One fan, cited the Wall Street Journal, even said "This is just the worst beer you could imagine." Bad publicity poured from fans and the press. And to make matters worse, the beer had to be sold as "Anheuser Busch Bud" because of a legal battle over the Budweiser name rights with a Czech brewer that makes "Budweis" beer.

With the prospect of millions of potential beer drinkers, both in stadiums and at home, Budweiser knew they had to do something. Fast.

 Gadling reports that some Czech food scientists are developing a beer that will alleviate the symptoms associated with menopause, including hot flashes and difficulty sleeping. The beer contains an unusually high level of phytoestrogen, a form of estrogen that is found in plants and the hops and barley malt use in some types of beer. A gynecologist who ran a small trial of the beer on 20 patients reported that "volunteers who drank three deciliters nightly for two months reported fewer menopausal symptoms." Three deciliters is about 10 ounces of beer. The brew is also low-calorie and low alcohol, but there is no word yet as to when it might be commercially available.

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Scotch whisky is enjoying unprecedented popularity around the world, especially in Asian countries. The annual foreign market is more than £2 billion. Understandably, the distillers would like to hold on to as much of this market as they can, but there are some who are none too happy about the current market.

In India, sales of whisky have enjoyed a fifty percent increase in the last year and a Scotish Whisky Association (SWA) representative said that "India is the industry's number one trade priority." That is where the trouble starts. The SWA is protesting the 212-525% taxes and tariffs on their imports, which the Indian government and distillers say is necessary to protect local products. Indian distillers, in turn, are protesting the fact that the EU does not permit them to sell their own brew as "whisky" in Europe because it is molasses-based, not cereal-based. The Indian distillers, like magnate Vijay Mallya, say that having to call their beverage an "Indian spirit" hurts sales and the EU's labling requirements amount to protectionism, especially since they are not asking to call their products "scotch," and are willing to use the label "Indian whisky."

Efforts towards a settlement have failed thus far, but the EU is apparently conducting negotiations to see if a resolution can be reached.

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