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Fake Blueberries In Cereals, Baked Goods

Kellogg's, why did you try to fool us again? Yes, those blueberry bits in cereals and infamously lackluster packaged muffins from the gas station? Not real. Real sugar and food dye; but not berries from the berry bush. We can't say we're surprised, just officially disgusted.

It turns out, some of our biggest industry bakers are only good as colorists. A new video released by the Consumer Wellness Center last week shows that this is actually no secret. As we've seen before, the front of packages always sound better than the back. If you turn over a Frosted Mini Wheats Blueberry Muffin box, touting fresh blueberries on the front, you'll find an ingredients list with an item called "blueberry flavored crunchlets." Crunchlets -- a word we hope never becomes official -- is defined as a mix of sugars, soybean oil, red #40 and blue #2. Voilà, blueberry! Minus, of course, those real-deal elements: antioxidants, manganese, vitamins C and E, and dietary fiber.

You can also expect similar frauds in cereals, breads and muffins from Betty Crocker, Target and General Mills, whose Total Blueberry Pomegranate cereal contains neither blueberry nor pomegranate. Who to trust? A real baker. Or the makers of products like Natures' Path Organic Optimum Blueberry-Cinnamon Breakfast Cereal, which actually contains real blueberries and cinnamon.

Filed under: Science, Business, Food News

Cereal ID Quiz

Know your Kix from your Applejacks just by looking at 'em? Prove it with our cereal ID quiz.

Cereal ID Quiz

Put these cereals in order.

  • Cocoa Krispies, Coco Roos
  • Coco Roos, Count Chocula
  • Count Chocula, Cocoa Pebbles
  • Cocoa Pebbles, Cocoa Krispies

Name that cereal.

  • Kix
  • Corn Pops
  • Rice Krispies Treats Cereal
  • Ricircles

Name that cereal.

  • Corn Flakes
  • Bran Flakes
  • Toasties
  • Product 19

Name that cereal.

  • Sugar Crisp
  • Cap'n Crunch
  • Golden Crisp
  • Peanut Butter Cap'n Crunch

Put these cereals in order.

  • Choco Crunch, Count Chocula
  • Reeses Puffs, Cocoa Puffs
  • Count Chocula, Coco Roos
  • Cocoa Puffs, Reeses Puffs

Name that cereal.

  • Special K
  • Smart Start
  • Frosted Flakes
  • Grape Nut Flakes

Name that cereal.

  • Mini Swirlz Cinnamon Bun
  • Smorz
  • Oreo O's
  • Cookie Crisp

Name that cereal.

  • Honey-comb
  • Golden Grahams
  • Honey Smacks
  • Nut & Honey

Name that cereal.

  • Marshmallow Alpha-Bits
  • Magic Stars
  • Kaboom
  • Lucky Charms

Name that cereal.

  • Basic 4
  • Raisin Bran
  • Complete
  • Mueslix

Name that cereal.

  • Crispix
  • Chex
  • Life
  • Wheaties

Put these cereals in order.

  • Wheaties, Bran Flakes
  • Corn Flakes, Total
  • Wheaties, Total
  • Total, Corn Flakes

Name that cereal.

  • Frosted Mini Wheats
  • Puffed Wheat
  • Shredded Wheat
  • Wheaties

Name that cereal.

  • Clackers
  • Quaker Oh's
  • Oat Bran Squares
  • Cracklin' Oat Bran

Put these cereals in order.

  • Fruity Cheerios, Apple Jacks
  • Kaboom, Froot Loops
  • Froot Loops, Apple Jacks
  • Rainbow Brite Cereal, Froot Loops

Name that cereal.

  • Diamond Shreddies
  • Life
  • Waffle Crisp
  • Quaker Oatmeal Squares

Name that cereal.

  • Cinnamon Toast Crunch
  • Cinnamon Life
  • French Toast Crunch
  • Cinnamon Toasters

Put these cereals in order.

  • Crunch Berries, Kix
  • Trix, Frankenberry
  • Fruity Pebbles, Crunch Berries
  • Trix, Kix

Name that cereal.

  • Oatmeal Crisp
  • Clackers
  • Life
  • Quaker Oatmeal Squares

Name that cereal.

  • Grape Nuts Flakes
  • Honey Bunches of Oats
  • Basic 4
  • Honey Nut Clusters

See all our fun food quizzes and share your score in the comments below.

Filed under: Quizzes

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Breakfast Cereal ID Quiz

Breakfast Cereals
Wheaties may be the breakfast of Champions, but are you the champion of breakfast cereals? See if you can identify Cocoa Pebbles from Cocoa Krispies and Cap'n Crunch from Kix. Crunch your way through this quiz, and then come back here to share your score and dish on your favorite cereals!

Breakfast Cereal ID Quiz

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Why I'll never buy cereal straws

cereal straws

OK, confession time: I don't drink the milk in my cereal bowl.

Well, I eat my cereal with milk poured over it, of course. I'm just not one of these people who slurps up the leftover milk once my cereal is gone. I've never understood why people do this. I usually pour just enough milk to eat my cereal so there's no milk remaining when I'm done with my Cheerio's or Quisp or Corn Pops. If there is milk leftover I actually put a little more cereal in the bowl or just throw the milk away.

So that's why I'll never buy the new cereal straws from Kellogg's. It sounds like a fun idea, but it's nothing I'd ever use.

Has anyone else tried them?

Filed under: Stores & Shopping

Taste Test: FiberOne Raisin Bran Clusters Cereal

fiberone raisin bran clusters
There are two things I have been trying like the Dickens to change about my diet: 1) drinking more water, and 2) eating food with more fiber. The water part is hard for me because I don't like how plain water tastes (yes, water does have a taste, you know), and I have an unholy addiction to Diet Coke and energy drinks.

The fiber part is even harder. I love fresh fruits and vegetables, but that's not the issue. The issue is my lifestyle. I don't just have a full-time job. I have the fullest-time job possible, I blog, and I live alone. This combination makes it near impossible to cook proper meals that include fresh produce and grains with fiber. For a while, I was taking fiber supplements in the form of, you know, those "drink" things, but that stopped as soon as I realized how bloated I was getting from it.

FiberOne is a candidate in my quest for quick sources of fiber. FiberOne is a line from cereal and food company General Mills that has a few products, all focusing on high fiber. The basic cereal looks like any other fiber cereal - little "noodles" or "branches" - that definitely look too healthy to enjoy. General Mills has expanded the line with two more family friendly cereals, meaning that in the bowl, they look a lot less clinical.

I tried FiberOne Raisn Bran Clusters, which is FiberOne's entrant in the raisin bran cereal playing field, which is dominated by Kellog's Raisin Bran. However, if the marketing on the cereal box is accurate, FiberOne beats all other raisin brans with 40% of the recommended daily intake of fiber. Supposedly, that makes FiberOne's Raisin Bran Clusters the leader.
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Filed under: Raves & Reviews, Health & Medical, Ingredients, New Products

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