Photo: fujikinoko, Flickr
Cinnabon wants to be more to you than just, well, Cinnabons.
As Nation's Restaurant News reports, the company is in the process of trying to avoid becoming the restaurant equivalent of a one-hit wonder. It's expanding its menu offerings and unveiling a "more relevant look" for its stores, according to Cinnabon president Gary Bales, which apparently involves "more contemporary dark wood and less clutter" (read: more like Starbucks and less like grandma's kitchen).
"Market saturation" is, perhaps, not quite the right term to describe what Cinnabon has achieved in 25 years. "Permeation" seems a better word for it. When you stop to think about it, the wafting aroma of warm cinnamon rolls has somehow become synonymous with two seemingly disparate mainstays of our modern cultural experience: airport travel and mall shopping. You can usually smell a Cinnabon from Macy's.
Now the company is looking to expand its horizons.















