Pepsi is reworking their image and giving the look of their brand a total overhaul. The plan features a "360-degree marketing campaign", but the first thing that most consumers will notice is that their cans will look very different than before. Starting next month, the company will begin using more dramatic designs on their cans, bottles and branded cups and will be rotating the designs every few weeks to "reflect themes close to the hearts of teens and young adults." The theory is that younger consumers will be more interested in something more visually stimulating than their current design and that if there is a sports or music-themed can, a music fan might be more likely to purchase it. The logo itself will not change, but since Pepsi has only changed their can design 10 times in the 109 year history of the company, this new plan is quite a departure from tradition.

Also in pursuit of the drinking loyalties of the "millennial generation," the company will be running more contests, games and sweepstakes and will be sinking more money into merchandising (did you know that you can buy a Pepsi dress?) and advertising. Different contests and prize-winning opportunities will be associated with the different Pepsi products, giving consumers "different experience each time they buy a Pepsi" and "a passport to the things they enjoy most." Oh, and they'll be getting Pepsi, too.

Don't get too excited from the headline.

Bars and restaurants in California aren't going to be giving away all their beer, but this year, for the first time, they will be permitted to give out free samples of beer, much in the same way that free samples of wine and spirits are sometimes given out to promote new brands or new products from those industries.

Previously, beer companies could only offer tastings at their own plants or breweries, but the new law allows for up to 8-ounces per person per day, to be given away promotionally, provided that it is served in a glass at an establishment that already serves beer or spirits. The tastings can last no more than one hour and can only feature one type of beer, which effectively prevents consumers from having more than those 8-oz (without paying for more, anyway). St. Louis-based Anheuser-Busch was the driving force behind the new law, pushing the issue on the grounds that existing law excluded a major portion of the beverage industry. They plan to offer tastings of some of their seasonal products in the future.

The primary objectors to the legislation were the religious groups behind the California Council on Alcohol Problems, which basically tried to say that all beer tasted the same (unlike wine, in their opinions) and that this would cause drinking problems. Clearly, legislators did not agree with their thinking and neither would any of the many beer lovers out there, all of whom can attest to the fact that beer does vary from brand to brand and even batch to batch.

One might expect price or taste to be the primary considerations when purchasing any food items, including beer and wine, but consumer research in the UK has shown that neither characteristic is more important to shoppers than brand is. 62% of men rate the brand of their beer as the most important consideration when purchasing it. Only 20% of men feel that price is the most important factor (30% of women rate price as a primary concern). It seems that label recognition is just as important when it comes to beer as when it comes to buying designer clothes.

To counteract this, more stores and bottle shops have been using special pricing to try to get consumers to buy certain brands. 33% of shoppers say that "they would be encouraged to go for a good 'offer' on a brand of beer that was not their first choice," almost double the percentage from last year. As a result, beer is sold in increasingly larger packaging, and although the bottles are smaller, to give the impression of value. The same applies to wine, where consumers look for promotions and money-off deals when making their purchases.

The most popular cornbread mix on the market is Jiffy, and even though homemade is still the top choice of cornbread loves, it is a close second. It isn't the only cornbread mix on the market and in the last year, after very stagnant sales of muffin mixes - including cornbread - Betty Crocker decided that it was time to try and revamp their product to compete with Jiffy. The problem for them was that, even though they had a good product and Jiffy only advertised through word of mouth, they had a hard time driving up sales.

A General Mills executive decided to do a little in-house research with the help of some of the company's African American employees, based on the fact that African Americans account for more than one third of all cornbread sales in the US. What he found was that they didn't buy Betty Crocker either. One employee even said "I'd never eat Betty Crocker cornbread because it's not for black people."

With the feedback from the employees and not much else, the company tweaked the packaging to feature skillet cornbread, rather than corn muffins, and approached B. Smith for endorsement and to be a spokesperson for their healthy-eating "Serving Up Soul" campaign. The endorsement of a respected, award-winning chef and restaurateur gave the rebranded cornbread a little more credibility, and sales got a boost - rising almost 25% in the last year.

CBS just announced that the network's new advertising strategy will be egg-centric. And by this, I mean that they are going to have their slogans and logos printed onto 35 million eggs. The campaign will begin this September. The slogans will be printed onto the eggs by a company called EggFusion, which currently specializes in marking eggs for freshness and origin, but has more recently been promoting eggs as a great marketing tool.

The real problem with this campaign is the puns that will be coming our way. The egg-cellent marketing people have come up with the following slogans for the eggs:

CBS Mondays: Leave the Yolks to Us
CSI: Crack the Case on CBS
The Amazing Race: Scramble to Win on CBS
How I Met Your Mother: Find Your Chick on CBS

No word on how long the eggstremely eggscruciating ads will be out there, but no doubt any increase in sales will only egg them on. Might want to consider heading to the farmers' market for your supply instead.

A younger exposure to wine is likely to foster an increase in appreciation of the beverage, so consumers will be looking not only for more wines, but for better wines. The problem is that you have to start somewhere and it can be difficult to know what you're getting by looking at the bottle. One strategy is to only take recommendations from friends and gradually branch out from there. Another is to extensively research each wine before you buy it, consulting the experts and the internet. If you are at the store and want to buy a bottle at that moment, however, you might face an impressive selection without a clue as to what to buy. Which bottle will you reach for?

An article in the New York Times Magazine reported that the sales of a specific sort of wine have reached over $600 million annually. It’s not burgundy, chardonnay or merlot - not specifically, anyway -  that’s selling, but it just might be the wine that you reach for when confronted with too many same-looking options: wines with animals on their labels.

It might seem like a label design would be an unreliable way to select a wine, but a great logo can help cement a good reputation in the mind of the buyer. And things besides wine are selected on their looks every day: book covers, clothing and potential dates. Why should wines stick to plain labels with scripted fonts when a bold design will jump out and grab a consumer's attention? My only question is why an animal label might attract a buyer more than a flashy, non-animal label, all other things being equal.