Several new lines will launch this spring, including Russell Stover Urban, Internationale and Origin Select, as well as a Private Reserve line designed to compete directly with bars from Lindt. There will be more organic chocolates, as well. The Whitman's brand, which is owned by the same company, will also launch a new line Whitman's Soho.

Consumers will make or break the new products, but industry insiders already see potential in Vanilla Bean Brûlée with 70% Dark Chocolate squares and other similar products, with Candy Industry magazine even giving Russell Stover the Manufacturer of the year award for 2006.

Rachael Ray will never again have to explain to her viewers what "EVOO" stands for because it is the name of her very own brand of extra virgin olive oil. The olive oil is being "specially produced in Italy for Rachael" and is almost guaranteed to turn "dish from so-so to 'Yum-o' in no time," so not only can you use in all of Rachael's recipes, but you can look at her smiling face on the bottle's label. Rachael's site notes that the oil is a certified Product of Italy, made from only Italian olives (just in case you were wondering if they imported theirs before processing for some reason). It is sold in 17-oz. ($8.95) and 34-oz. ($17.95) bottles.

Of course, she may not have to spell out "extra virgin olive oil" every time she mentions EVOO anymore, but don't be surprised if she starts including the web address of her online store in its place.

Pepsi is reworking their image and giving the look of their brand a total overhaul. The plan features a "360-degree marketing campaign", but the first thing that most consumers will notice is that their cans will look very different than before. Starting next month, the company will begin using more dramatic designs on their cans, bottles and branded cups and will be rotating the designs every few weeks to "reflect themes close to the hearts of teens and young adults." The theory is that younger consumers will be more interested in something more visually stimulating than their current design and that if there is a sports or music-themed can, a music fan might be more likely to purchase it. The logo itself will not change, but since Pepsi has only changed their can design 10 times in the 109 year history of the company, this new plan is quite a departure from tradition.

Also in pursuit of the drinking loyalties of the "millennial generation," the company will be running more contests, games and sweepstakes and will be sinking more money into merchandising (did you know that you can buy a Pepsi dress?) and advertising. Different contests and prize-winning opportunities will be associated with the different Pepsi products, giving consumers "different experience each time they buy a Pepsi" and "a passport to the things they enjoy most." Oh, and they'll be getting Pepsi, too.

Let's face it: if you take a glace at the rapidly expanding chocolate section of almost any store, there is bound to be at least one product that needs a second (and much closer) look just to figure out the label. In this case, I'm not referring to products with unusual flavor combinations, but to those marked with a cacao percentage.

Consumers and manufacturers alike have gone crazy over chocolates labeled with their cacao percentage in the last year or so, and even though the numbers themselves are clear, not everyone understands what those numbers mean. Often, the percentages are equated with the quality of the chocolate, leading to the idea that the darker the chocolate, the better it will be in spite of the fact that the darkest chocolate - usually unsweetened, 99% cacao- is actually quite unpalatable.

The cacao percentage indicates how much of a given product, by weight, is made up of cocoa solids from the cocoa bean (cacao), like cocoa butter and cocoa powder. The rest of the bar is made up of sugar, vanilla and/or other ingredients, including milk and the occasional emulsifier. This basically means that a bar of chocolate with a higher cacao percentage will usually have more chocolate in it and a stronger cocoa flavor (i.e. it will be more bitter) than one with a lower percentage, but that doesn't necessarily mean that bars of equally high percentages will taste alike.

Don't get too excited from the headline.

Bars and restaurants in California aren't going to be giving away all their beer, but this year, for the first time, they will be permitted to give out free samples of beer, much in the same way that free samples of wine and spirits are sometimes given out to promote new brands or new products from those industries.

The primary objectors to the legislation were the religious groups behind the California Council on Alcohol Problems, which basically tried to say that all beer tasted the same (unlike wine, in their opinions) and that this would cause drinking problems. Clearly, legislators did not agree with their thinking and neither would any of the many beer lovers out there, all of whom can attest to the fact that beer does vary from brand to brand and even batch to batch.

To counteract this, more stores and bottle shops have been using special pricing to try to get consumers to buy certain brands. 33% of shoppers say that "they would be encouraged to go for a good 'offer' on a brand of beer that was not their first choice," almost double the percentage from last year. As a result, beer is sold in increasingly larger packaging, and although the bottles are smaller, to give the impression of value. The same applies to wine, where consumers look for promotions and money-off deals when making their purchases.

We're not planning to have an ice cream theme day, not until it gets a little closer to summer and warmer weather, but the fact that it's cold out doesn't mean that we're not going to get an ice cream fix between now and then. And Turkey Hill's Ice Cream Journal might just be the way to do that without giving us brain-freeze. The all-ice cream blog is the first one that I've seen out there and although there are a number of other food-specific blogs, I'm not sure that I could have guessed that there was so much to say about ice cream. Only a few posts are up on the brand new blog, but their post about spotting a happy face in the top of the ice cream container is pretty interesting (and it's only a matter of time before someone finds some sort of religious icon). Drop in a leave a comment for them, since they're giving away a prize each month to a random commenter. It sounds like bribery, but as long as ice cream is involved, we're willing to look the other way.

When a well-established brand looks to reinvent themselves to appeal to a new group of consumers, usually a younger and hipper group, they automatically go for something a little offbeat. Class is not usually a consideration in this type of marketing strategy, which makes it seem like an odd choice for the new campaign for Perrier, a sparkling water that has long been associated with good taste.

In an effort to bring in younger drinkers, Perrier is trying to make its water "sexier", "flirtier", "riskier", "sassier", etc. than before. Bottles of the water will be accompanied by contortionists ("crazier") in LA nightclubs and beach umbrellas ("sunnier") in Miami. They are hoping that their $10 million marketing campaign will turn the water into a trend again.

The problem with such a campaign is that it risks the brand's long-term identity in favor of some short-term effervescence. Even if the campaign works and the water becomes a trendy item, it is only a matter of time before the trend fades out, which could leave the brand a little flatter than before.

Lyle's Golden Syrup, manufactured by the British sugar company Tate & Lyle, has just been honored by the Guinness Book of World Records with the title of world's oldest brand. The sweet syrup is a byproduct of sugar refining and was first put into the distinctive green and gold tin in 1885. The packaging and the syrup have remained almost completely unchanged since that time. The product is found in more than 85% of British households and is popular in countries all over the world.

In the US, the syrup is found at some specialty stores, but is not terribly easy to come by. It has the consistency of corn syrup, but a much more unique flavor that carries over into whatever it is used to sweeten. There are any number of recipes that the syrup can be used in, but treacle tart and ANZAC biscuits are two that are well loved world wide.

More and more stores are stocking the shelves with private label goods. This is especially evident in grocery stores, but it is spreading to convenience stores, as well. 7-Eleven has just introduced its own "Big Gulp" brand of sodas and candy bars, all marketed as "value priced" alternatives to major brands. The soda is sold in 2L bottles and comes in five flavors: cola, root beet, lemon lime, orange and cranberry-raspberry. The first four will clearly compete with national brands, but the cran-raspberry might be positioned to compete with juice drinks, despite the fact that it is carbonated. The chocolate bars will be available in milk chocolate and in dark chocolate with rice crisps. The company is also planning 20-oz bottled drinks and energy/sports drinks in the near future.

In Sunday's New York Times Magazine, there was an interesting article by Mark Bittman about the franchising of great chefs. The article covers how world renowned chefs, including Alain Ducasse, Joël Robuchon and Daniel Boulud, are expanding into restaurateurism, trading on their name and the cooking that is represented by that name.

It is not that there is anything wrong with the branding that the chefs are doing because it is financially a good move for them and, in some cases, good for diners who have world-class cuisine more readily accessible. For the chefs, opportunities like these are outstanding.

McDonald's is looking to improve its image - literally. The company has recently rolled out a plan to overhaul and update all of its 30,000 global locations. The goal of this makeover is to refresh the look of the brand, which company officials say seems dated, not having  had a makeover since the early 1990s. The company will keep its signature red and gold colors, but will tone them down and add olive and sage greens to their color scheme.  The stores' roofs will now be flat and slanting, with a leaner, more modern look and a lot of the bright plastic features will be replaced with brick and wood but the golden arches will still be prominently featured

The biggest changes will be seen in the appearance of the restaurants, inside and out. Dining areas will be divided into "three sections with distinct personalities." One will be a "linger" area, with plush chairs and WiFi, similar to Starbucks cafes. The "grab and go" area will have tall counters and stools, as well as plasma TVs with news and weather reports.  Finally, the "flexible" area will have booths for families and other groups who are dining in.

Would a makeover make you more likely to eat in McDonald's restaurants? To "hang out" there as you might in a Starbucks?

Starbucks is making inroads into France, one of the two countries in the world most famous for its cafe culture, but the process is a long and slow one. In France, operating costs are extremely high and the competition is stiff; the long standing national past time of lounging in cafes has produced very high quality coffees and loyal patrons that are formidable competition for the American chain. And though Starbucks is slowly gaining acceptance from its French consumers, the mainstay of its clientele is foreign, which is why Starbucks has chosen to in tourist heavy areas and branch outwards.

Lines form out the doors at Paris locations, mostly of Asian and American tourists. The tourists are likely to order more traditional drinks, like espressos, but come for the familiar feel of the large, comfortable cafe, not to mention the smoke-free atmosphere that they maintain. More and more frequently there are French university students and young professions joining the queue, looking for something over-the-top that they can only find at the American cafe. Starbucks is finding its new niche in the country, despite the fact that there are only 23 outlets in France, compared to more than 55,000 traditional cafes there. Will Starbucks' popularity prove to be real competition for the other cafes? Unlikely, and certainly not in the near future, but it will probably be able to hold its own, even if it operates on a limited scale.

The Sun-Maid raisin girl is going digital. She is one of the most recognizable brand faces there is, having been almost unchanged since 1916, with only small updates made every year. The real-life Sun Maid maid was Lorainne Collette, who was discovered in Fresno, California, drying her long hair under a red bonnet. The wholesome, natural image of the Sun-Maid raisin girl went well with the company's message that their raisins are all natural, made with just "grapes and sunshine." But the maid is getting her biggest makeover ever this year: she's going digital.

The modern girl still has the same long hair and red bonnet, but now she does yoga on the Sun-Maid website in addition to promoting her grapes. She is younger and curvier than before. There is talk of giving her a name.

Like some people, including ad executives interviewed by the SF Chronicle, I think that the digital girl is a little creepy, though growers are apparently meeting her with enthusiasm. If she looked a little less computer-generated and a little more natural, she might fit with the “as nature intended” image of the brand a bit better, but if Sun-Made’s goal is to modernize, they’re probably on the right track

[Images SF Gate]