"brand" news and stories

When talking about steaks, I take the word "big" very seriously. I'm the girl who was raised on huge cuts of prime rib, and would be offended when waiters would challenge my 20+ ounce beef order. Still, the one thing that has always remained out of my reach was the epic, huge, "dare you to eat it all yourself" piece of steak. I so desperately want to take on that dare, so is it wrong of me to think that the 120-oz porterhouse for six that's being offered at the new Brand steakhouse in Las Vegas is perfect for just me?

Yes, steak fans, that is just one of the many steak offerings coming from the new restaurant, nestled on the Monte Carlo's casino floor. The menu, created by chef Brian Massie, boasts even more tasty steak options like an oversized, Bone-In and dry-aged Nebraska steak, Kobe short ribs and burgers, plus fish, sides, and appetizers like the delicious-sounding King Crab Scampi.

I'm bummed that this place wasn't around when I visited Las Vegas last year, but if any of you readers happen to check it out, let me know how it is. And if you're interested in more information, you can check out the press release after the jump.

Russell Stover Chocolates started back in 1923 and leads the market in terms of the sales of boxed chocolates. It is the third larges chocolate manufacturer in the US, behind Hershey's and M&M Mars (Masterfoods). Although receiving consistently decent scores in taste tests, the brand has an image of affordability and none of the cache that more upscale brands - Godiva, Lindt, Vosges, to name but a few - do. Since chocolate is an ever-growing segment of the market, Russell Stover has decided to take action and reinvent the brand to appeal to new, younger consumers, consumers who are looking for more sophistication, trendier packaging and flavors that mimic those of upscale brands.

Several new lines will launch this spring, including Russell Stover Urban, Internationale and Origin Select, as well as a Private Reserve line designed to compete directly with bars from Lindt. There will be more organic chocolates, as well. The Whitman's brand, which is owned by the same company, will also launch a new line Whitman's Soho.

Consumers will make or break the new products, but industry insiders already see potential in Vanilla Bean Brûlée with 70% Dark Chocolate squares and other similar products, with Candy Industry magazine even giving Russell Stover the Manufacturer of the year award for 2006.

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Rachael Ray will never again have to explain to her viewers what "EVOO" stands for because it is the name of her very own brand of extra virgin olive oil. The olive oil is being "specially produced in Italy for Rachael" and is almost guaranteed to turn "dish from so-so to 'Yum-o' in no time," so not only can you use in all of Rachael's recipes, but you can look at her smiling face on the bottle's label. Rachael's site notes that the oil is a certified Product of Italy, made from only Italian olives (just in case you were wondering if they imported theirs before processing for some reason). It is sold in 17-oz. ($8.95) and 34-oz. ($17.95) bottles.

Of course, she may not have to spell out "extra virgin olive oil" every time she mentions EVOO anymore, but don't be surprised if she starts including the web address of her online store in its place.

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Pepsi is reworking their image and giving the look of their brand a total overhaul. The plan features a "360-degree marketing campaign", but the first thing that most consumers will notice is that their cans will look very different than before. Starting next month, the company will begin using more dramatic designs on their cans, bottles and branded cups and will be rotating the designs every few weeks to "reflect themes close to the hearts of teens and young adults." The theory is that younger consumers will be more interested in something more visually stimulating than their current design and that if there is a sports or music-themed can, a music fan might be more likely to purchase it. The logo itself will not change, but since Pepsi has only changed their can design 10 times in the 109 year history of the company, this new plan is quite a departure from tradition.

Also in pursuit of the drinking loyalties of the "millennial generation," the company will be running more contests, games and sweepstakes and will be sinking more money into merchandising (did you know that you can buy a Pepsi dress?) and advertising. Different contests and prize-winning opportunities will be associated with the different Pepsi products, giving consumers "different experience each time they buy a Pepsi" and "a passport to the things they enjoy most." Oh, and they'll be getting Pepsi, too.

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Let's face it: if you take a glace at the rapidly expanding chocolate section of almost any store, there is bound to be at least one product that needs a second (and much closer) look just to figure out the label. In this case, I'm not referring to products with unusual flavor combinations, but to those marked with a cacao percentage.

Consumers and manufacturers alike have gone crazy over chocolates labeled with their cacao percentage in the last year or so, and even though the numbers themselves are clear, not everyone understands what those numbers mean. Often, the percentages are equated with the quality of the chocolate, leading to the idea that the darker the chocolate, the better it will be in spite of the fact that the darkest chocolate - usually unsweetened, 99% cacao- is actually quite unpalatable.

The cacao percentage indicates how much of a given product, by weight, is made up of cocoa solids from the cocoa bean (cacao), like cocoa butter and cocoa powder. The rest of the bar is made up of sugar, vanilla and/or other ingredients, including milk and the occasional emulsifier. This basically means that a bar of chocolate with a higher cacao percentage will usually have more chocolate in it and a stronger cocoa flavor (i.e. it will be more bitter) than one with a lower percentage, but that doesn't necessarily mean that bars of equally high percentages will taste alike.