"bowl of cereal" news and stories

So this day is dedicated to food that is served in bowls (bowls...Super Bowl...get it? Ha!), and what is the ultimate bowl food? That's right, cereal!

I had planned to do a series of posts where I mix two different kinds of cereal and then review how they taste together. But I forgot to buy the cereal last night and all I have in the cupboard is Crispix and All-Bran Complete Wheat Flakes, and it's not worth doing if that's all I have right now. So how about we find some cereal recipes from around the web? Starting with this Crockpot Cereal, which takes a while to make but sounds like it would be really comforting on cold winter days.

And yes, there's nothing wrong with having cereal as a meal.

Love cereal? Well, then you and Jerry Seinfeld may soon be paying a lot more for the stuff (though I'm sure the increased cost won't bother Jerry too much).

Because of unfavorable weather conditions in key areas (who knew one of the places we get our wheat for cereal from was the Black Sea region of the Ukraine??), the cost of wheat is going up, and if those prices continue to be high then companies like Kellogg and General Mills will have to raise prices on their boxes of cereal.

If that wasn't enough bad news? The price of milk is also going up! Milk prices in the U.S. are up 3% this year, and could skyrocket towards the end of the year.

Kellogg's is planning to raise prices and decrease package sizes for its ready-to-eat boxed cereals this fall. The cereal giant is expected to increase its marketing budget, or at least maintain it, to make sure that customers keep buying their products in spite of pricing changes. After all, they have to convince the consumer that it is worth paying more money for less cereal for their profits to remain the same.

But is it worth it? The two main reasons that people eat cold cereal are convenience and price. A bowl of cereal takes seconds to prepare and you can get several meals out of one box. But, if given all the time and luxury of a relaxing Sunday, cereal might not be the first thing that breakfasters would reach for. A small price hike, about 2%, might not make a big difference in buying habits, but it will certainly set the stage for other cereal companies to follow in the footsteps of the largest cereal company and could even lead to further changes in pricing. When consumers realize that they are getting less than what they think they're paying for, some might stop buying cereal on a regular basis and the companies could be hurt more in the long run.

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