There is a book that came out recently about our obsession with bottled water called Botllemania: How Water Went on Sale and Why We Bought It. In it, the author talks about our reliance on bottled water and how tap water is generally as pure or more pure than bottled water.
Americans are getting away from bottled water, but it isn't because of this new book. Apparently bottled water is just too expensive, and in an economic downturn it's one of those luxury items that gets cut. This report from CNN.com interviews several people who have switched to tap water as well as a few calculations of how much you can save by cutting out bottled water.
The report also briefly mentions the environmental aspect of this trend. Refusing to buy bottled water helps cut down on the plastic bottles, which we've been told for years is what we need to do. Are you cutting back or cutting out bottled water for economic reasons?
Now that we've seen the paper cup that isn't a paper cup in order to reduce waste, how about plastic bottles that aren't plastic bottles? Italian design house Seletti has created glass water bottles made to look like the plastic water bottles we use then dump. Because they're glass, I doubt they're meant for us to throw into our backpacks and take with us, so they don't necessarily help us reduce our waste of portable plastic bottled water, but at a holding capacity of 1 liter each, they're great for serving water or other beverages at the table or bar.
Everyone who eats out in restaurants has their list of pet peeves. My biggest is when waiters rush me though my meal.
AOL Food has a list of the 11 most annoying restaurant trends. I'm not sure if some of these are even "trends" or if they're just long-held policies that restaurants have had, like the recitation of menu specials. But some of these are spot on, such as the trend to add "tini" to the end of so many drink names and upselling. Luckily I don't eat in restaurants that have a guy who walks around with a baseball bat-sized pepper mill. Just put a normal-sized one on the table and I'll be happy.
I always feel weird about "taste testing" bottled waters because to me, all water tastes like...water. Sure there are subtle variations that are borne out of where the water originates, if it was bottled at the source, and even the type of packaging it's in, but to me, these are normally undetectable.
What I'm trying to say is you should most definitely take my "review" here with a trace amount of sodium.
I wasn't sure how to feel about Tasmanian Rain because it's touted as bottled rain water. Where I live, if you drink rain water, you'll probably erode the lining of your intestines (I live in Los Angeles). However, the Tasmanian Rain water is collected in Tasmania Australia, "The Edge of the World," where the air is the purest in world. Thats' quite a claim, but the promise is that the air has been scientifically proven to be the purest in the world because it crosses three oceans by the winds of the Antarctic and never touches the ground before it's collected.
Hey, if the Tasmanian Devil has that much energy, the water there must be good!
One of my worst habits, or lack of habit, to be more precise, is drinking enough water. Now that it's on my list of "Make sure you do this," along with taking vitamins, eating more fiber, and cutting down on table salt, you know I'm going to go to my usual OCD addictive extreme and drink too much water.
Sportline's Hyrdo Water Bottle is like a portable water drinking coach that reminds you to drink water because you're carrying it with you, and tells you how much water you really need with a built-in "hydration calculator." Based on your height and weight, you may find that the optimal amount may not even be 8 to 10 glasses. The "Sip Tracker" feature can track how much water you're taking in over the course of the day, so you don't over- or underdo it.
Available from the HydraCoach website for $29.95. For that much cash for a water bottle, you better believe I'll be making good use of it!
Growing up in Portland, OR, when it came to drinking water, we were pretty lucky. The water that came out of the tap was clear and tasty. One of the hardest things to adjust to when I moved to Philadelphia was the fact that the water that came out of my kitchen sink didn't taste too great. For a while I bought bottled water, but my bank account couldn't handle that expense and I didn't like the amount of plastic I generated, especially living in an apartment building with sketchy recycling practices. It also felt wrong to me to buy bottled water, when I live in one of the few countries in the world where the tap water is pretty much universally safe for general consumption.
It appears that all across the country, upscale restaurants are making similar choices, leaving behind the bottled water and serving filtered still or carbonated water. Serious Eats has a nice round-up of recent establishments that are turning to the tap and choosing not serve bottled water, despite the financial sacrifice it entails.
Do you drink bottled water? Are you someone who won't drink water unless it's bottled? Do you only drink a certain brand of bottled water because it's chic, or trendy, or in some way is an extension of who you are?
You might be a water snob.
But then again, you might be pooh-pooh'd by a new breed of water snobs - those who won't drink anything but tap water.
Slate recently published an interesting article about reverse water snobbery, in which people are shunning the energy-wasting, eco-unfriendly bottled water for plain old tap water. Restaurants like Chez Panisse in Berkeley have stopped serving fancy, expensive bottled water in favor of filtered municipal tap water.
I'll have to admit, though I hadn't really thought much about the ecological impact of drinking bottled water, I usually don't. I just think it' a ridiculous waste of money.
Who says you have to wait til January 1 to make resolutions?
Below are eight foods I resolve to eat this summer (and beyond) and stuff I resolve not to eat. Some I've chosen because they're good for me (like #1), some I've chosen because, well, I just want to eat/drink them (#8). What about you?
1. Water. Believe it or not, I don't drink that much water, one of the healthiest things you really need. I drink it, but it's usually in the form of tea, diet soda, or fat free milk. It's time to get back to drinking water straight. It's good for you.
We certainly don't need yet another sports or juice or vitamin-enhanced water out there on the market, but according to its makers, Viz isn't even in that category of beverages. It's "an entirely new beverage category."
Viz has a patented cap design, the VizCap, that contains a sealed, moisture-free chamber filled with the ingredients. Apparently, the drink is better than other nutrition-enhanced drinks because keeping the ingredients separate extends the life of the potency of the vitamins and minerals. When ready to drink, you push down on the cap, which releases the effervescent little balls into the liquid. It's kind of like Alka-seltzer, I guess, but as a drink.
For the past couple of years, there has been a growing interest in getting local foods whenever possible, largely because it is perceived as helping the local economy, being better for the environment and better for your health (assuming the local food is organic, etc., not factory-farmed). There is one food - a drink, actually, that has strongly resisted this trend, where "'distance and exoticism are marketed as advantages": bottled water. Fiji, one of the more expensive store brands, is now the number 2 selling premium bottled water in the US.
At $1.50 and up per bottle, Fuji is not cheap. Some will say that a thing is only worth as much as someone is willing to pay for it, but others wonder how much the water is really worth. A reader asked Triple Pundit what the true cost of a bottle of Fuji water was. Sustainability Engineer Pablo Päster responded, calculating the (approximate) production and materials costs of a 1L bottle, travel/shipping expenses for shipping both full and empty bottles and, of course, the water itself. In the end, it comes down to a cost of approximately $.22 per bottle, leaving a $1.28 (or more) profit for the manufacturer and retailer.
There are a lot of flavored waters marketed to kids on the grounds that they are tastier than plain milk or water, but have less sugar than juice or soda. Parents can give heir kids one of the usually colorful drinks and will not have to worry that they are actually drinking it at lunchtime in place of a soda from the vending machine. This week, the Wall Street Journal held a taste test with groups of both adults and children to see if the drinks' taste held up to their marketing hype.
Aroma Water was the must adult-oriented of the four brands, with the flavors (which are actually scents) of either lemon lime or mandarin orange embedded into the bottle cap, not the water itself. 90% of taste actually comes from smell, so there is no flavoring added to the water and yet it still tastes flavored. These were "subtle, natural and refreshing. Waddajuice is a brand of juice diluted with water, just as the name implies. It comes in white grape and apple and has no added sugar. It "retains enough flavor that kids may thing it is the real thing." Crayola Color Coolerz! are waters sweetened with sucralose (Splenda) that are "very tart, extremely sweet and neon-colored." Flavors include Purple Pizazz, Berry Blue and Screamin' Green. Wild Waters are naturally sweetened waters that have minerals and vitamins added for an extra nutritional boost. Flavors include Flippin' Fruit Punch, Groovin' Grape, Twistin' Tropical Punch and Rippin' Raz Lemonade and tasters placed them squarely between Waddajuice and Crayola in terms of sweetness.
Waddajuice and Wild Waters are the best choice for kids as they are sweeter than Aroma Water, which adults will probably enjoy, and have no artificial ingredients.
When a well-established brand looks to reinvent themselves to appeal to a new group of consumers, usually a younger and hipper group, they automatically go for something a little offbeat. Class is not usually a consideration in this type of marketing strategy, which makes it seem like an odd choice for the new campaign for Perrier, a sparkling water that has long been associated with good taste.
In an effort to bring in younger drinkers, Perrier is trying to make its water "sexier", "flirtier", "riskier", "sassier", etc. than before. Bottles of the water will be accompanied by contortionists ("crazier") in LA nightclubs and beach umbrellas ("sunnier") in Miami. They are hoping that their $10 million marketing campaign will turn the water into a trend again.
The problem with such a campaign is that it risks the brand's long-term identity in favor of some short-term effervescence. Even if the campaign works and the water becomes a trendy item, it is only a matter of time before the trend fades out, which could leave the brand a little flatter than before.
When the school year starts up again, parents lose a measure of control over what their kids may be eating - hence all the controversy about sodas and vending machines in schools. One way to help keep kids away from those soda machines is by giving them something that tastes as good, or better, than soda, but is at least a little less sugary. Single-serving flavor packets offer a potential solution. These individual drink mixers include products like Lipton Green Tea to Go, Crystal Light On the Go and Kool-Aid Singles, all of which contain 0-30 calories and can be mixed in with a bottle of water - a far better vending machine choice than a regular soda.
The Houston Chronicle did a review of a few brands and found that Country Time On The Go Lemonade, Lipton Green Tea To Go and Celestial Seasonings Zingers To Go were all worth buying, with good flavors and minimal artificial aftertaste, which they found unappealing in some brands.
These aren't just for kids, of course, and are a good way to drink an extra serving or two of water each day, though you might want to hold off on the Kool-Aid flavor once you're over the age of 10.
Ogo Water is a fairly new bottled water product from the Netherlands. With a 35 times higher concentration of oxygen than regular water, it promises a boost of energy, or at least 35 times more oxygen than you had before. The manufacturers call it "The Breathing Water." Apparently, the burst of oxygen in each bottle of OGO will increase your body's oxygen saturation - how this is accomplished by drinking however, is beyond me.
The water is available in still, sparkling, and a lightly flavored "Flower Power," with elderflower and lychee. It looks like Ogo is currently available in Australia and the UK, and will be distributed in the US by Verve Brands, LLC.
Yesterday, The Fanatic Cook featured a good post with some highlights from a large-scale, bottled-water analysis done by the National Resources Defense Council a few years ago. One of the better details that TFC pulled from the report was how a bottled water called Spring Water, labeled with a majestic mountain lake, was actually sourced from an industrial parking lot next to a hazardous waste site. Fun, and probably not that uncommon. TFC also points out this handy chart with comparisons of tests run on hundreds of different bottled waters to check their levels of arsenic, fluoride, etc.