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| Photo: Hardee's. |
Hardee's is having startling success with a humble Appalachian lunch meat long considered too provincial for nationwide tastes, and nobody's more surprised than the fast-food chain's top brass.
"We were concerned it would be too regional," Executive Vice-President of Marketing Brad Haley says of Hardee's new Oscar Mayer Fried Bologna Biscuit. "But sales have increased every week we've had it."
While bologna is a staple of lunch counters and school cafeterias across the South, Hardee's found inspiration for its menu item at a few roadside diners that sandwiched grilled bologna between biscuit halves for breakfast. For Hardee's, the preparation stood seductively close to the final meat frontier.
"We've done virtually every other meat you can think of on a biscuit," Haley concedes. "We've had country ham, chicken, pork chops, smoked sausage. We even had turkey."
