"blak" news and stories

I have to admit that I had mixed feelings about tasting Coca-Cola Blak. After I mentioned its release a few weeks ago, the amount of hype seemed to go through the roof. People loved the idea or people hated the idea; there was no middle ground. I assumed that I would not really like it before I tried it. After all, a drink that was hyped as much as Blak couldn't be good - could it? The thing that I failed to take into consideration is that I love coke and I love coffee. I also really liked Coca Cola Blak.

Let me say that it is definitely not a soda for everyone. I almost felt like I was cupping a coffee, which is the process where you sip and sniff and seek out all the underlying flavors in a sample of coffee. The coffee flavor was strong enough that I automatically looked for flavor notes, which I found. The drink tastes quite strongly of caramel, or perhaps burnt sugar without any bitterness, and there are similar fruity notes to the ones I like in my coffees. There was a good amount of bubbles - not so much as to be distracting, but Blak still fizzed like mad when poured into a glass. The only negative is that it is quite sweet. I wouldn't mind a small reduction in sweetness, but overall, they did pretty well with this drink.

Did it taste like coca cola? Not really, but it did taste good.

[Photo by Nicole Weston]

Coca-Cola's newest drink, Coca-Cola Blak, is scheduled to be officially released on April 3rd. The drink, which we have mentioned before, is a blend of classic Coke and coffee "essence." The company is trying to market the uniqueness of the product, but similar blends have been released in the past and have failed.

In 1994, for example, Pepsi began to test market a soda called Pepsi Kona. It tasted more like coffee than soda and consumers were not thrilled. Back in 1995, Starbucks partnered with Pepsi and began to market a coffee product called Mazagran. It was a lightly carbonated iced coffee beverage and it, too, flopped. Customers were willing to try it once, based on the Starbucks name alone, but the drink was not enough to encourage repeat sales. The question is whether it was the carbonation or the coffee that put consumers off the original drink. Since coffee sales have boomed, one can only assume that the combination of coffee and carbonation has not previously been held in high regard by consumers.