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Locavore backlash: Amy Stewart cries 'not fair!' on NPR

too many books about eating localTired of reading about eating local? Mad that your friends are going on and on about the provenance of the sage leaves (heirlooms from my own garden, they are!) on the gourmet dinner they served you? Really sick of hearing about your college roommate's new chicken coop? Well, you may not be, but NPR commentator Amy Stewart, is.

In a piece that seemed more bitter than escarole picked past its prime, Stewart takes America to task for its focus on the word, concept, and media conglomerate behind "locavores." (In case you missed it, "locavore" was selected as the 2007 word of the year by The New Oxford American Dictionary.) She says local eating is just "another symptom of our deeply troubled relationship with food" and "our obsession with local food has gone far enough ... we have heaped all our fears and anxieties onto the dinnerplate." Umm... isn't that the whole idea of the local eating "obsession"? Isn't it that we've ignored our dinner plates too long? I thought that reconnecting with our food supply and caring about animal rights (not so much for the animals' sake as for our very health and life, mind you -- poor treatment of animals and vegetables is thought to be responsible for the majority of often-deadly foodborne illnesses we confront) was completely the point.

It sounds to me as if Amy Stewart is a little peeved she didn't get a book deal to pay for her groceries for a year.
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Filed under: Raves & Reviews, Trends

Marmalade is losing popularity

Jam and honey are the new orange - orange marmalade, that is. The slightly sweet preserve is rapidly falling out of fashion in England. It first gained popularity in England in the 17th century, when citrus fruits became common and the preservation technique used for cooking quinces was applied to them. Since that time the spread has only grown in popularity and, for at least the past several decades, could be considered to be a breakfast staple in many homes. In the last year, however, 440,000 households in Britain stopped buying marmalade. Statistics indicate that the reason for the decline may be younger consumers, as most in the under 45 age group consider it to not be sweet enough. 81% of marmalade is eaten by those over 45.

With the decline of marmalade comes the rise of jam and honey, which grow more popular every year, despite reports last year that indicated that jam, too, was falling from favor. Honey is up almost 5%, while jam is up 1.5%.

Retailers and manufacturers alike are now trying to find ways to draw more children to marmalade

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Filed under: Trends

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