"billboard" news and stories

From Chicago Business comes word of a new McDonald's billboard outfitted with aluminum arches that serve as a sundial. Designed to promote McD's breakfast offerings, the arches cast their shadow on a different breakfast item throughout the morning, until noon when their shade falls on a Big Mac. The billboard is the work of Chicago-based ad agency Leo Burnett. Located west of Wrigley Field, the billboard will stay in place until August, when the sun's light begins to change, designers said.

In the world of food advertising, it sometimes seems like the ads go from bad to worse, though there will be the occasional good one thrown in to keep the audience - that would be us - on our toes. I heard about this billboard at AdJab and when I first saw it, I had to do a double take: it is a giant, fake Cadbury bar being ripped apart by fake people. The giant-sized candy may be fake, but it looks absolutely delicious and the enthusiasm of the little, artificial people is quite funny. The ad is definitely more compelling than a simply picture of the chocolate bar would be. The billboard is in Canada, but if I have to look at billboards while I'm driving, I don't think that I'd mind seeing one of these once in a while.

Source