Clamato. Photo: Bludgeoner86, Flickr

Syvlia Schur -- a recipe developer for Betty Crocker, cookbook writer for companies like Campbell's and creator of products like Clamato, Cran-Apple juice and the pre-Slim-Fast diet drink Metrecal -- has died at the age of 92.

The cause of death was respiratory failure, her daughter, Jane S. Smith, told the New York Times.

Clamato, a cocktail juice made with tomato juice, onions, celery, spices and a dash of clam juice, is known for being a key ingredient in the Michelada. It is made and distributed by Mott's.

Along with independently helping food corporations develop new products, Schur was the founder of her own restaurant and food company consulting business, Creative Food Services.

"She was a pioneer of modern food usage," her Creative Food Services coworker Heidi Kost-Gross told the Times. "Her company was at the cutting edge of how food should look and taste, and above all, how it should be used."

Gluten-free product family. Photo: Betty Crocker

The gluten-free community has been in the limelight in recent months, and now they have a new celebrity of sorts backing them.

Betty Crocker now offers a line of gluten-free classic dessert mixes -- Gluten Free Yellow Cake Mix, Gluten Free Devil's Food Cake Mix, Gluten Free Brownie Mix and Gluten Free Chocolate Chip Cookie Mix.

Among the ingredients in the mix is rice flour, a grain allowed on a gluten-free diet.

While the price point is a little higher than the normal cake mixes (the retail price is usually around $4.49), it saves a trip to the health-food store for your next gluten-free brownie craving. Plus, other comparable gluten-free mixes usually run a price point of $6 and up.

"There was always a premium paid for a product that was considered gluten-free," Elaine Monarch, executive director of the Celiac Disease Foundation, tells Slashfood. "Now that General Mills has brought that into the mainstream for a much lower price, it's fabulous."

The Betty Crocker Baking Team says they came up with the mixes after witnessing firsthand through two staff members how the disease can affect day-to-day living.

I love vintage cookbooks. I enjoy the way in which a quick glance through an old cookbook can transport me directly to a different era. Looking to understand the austerity of World War II America? Take a look at Thrifty Cooking for Wartime. Want some early seventies celebrity kitsch? Someone's in the Kitchen with Dinah is sure to fit the bill. I could go on and on.

Sadly, reprints of vintage cookbooks have never been able to fill me with the same joy and interest as the originals of the same volume. There's something a little too winky-winky, isn't this fun and retro! when an old book gets reprinted. However, a copy of the the recently reprinted Betty Crocker's Guide to Easy Entertaining landed on my stack of cookbooks late last week, and it's beginning to grow on me (despite my previously registered reservations).

It's an absolute facsimile of the 1959 original, from the cover art down to the a list of prices for other Betty Crocker publications inside the first page. The section of photographs has been faithfully reproducted, showing off trays of cake and platters of unnaturally colored appetizers and nibbles. The recipes have also been untouched, leaving the reader with an eclectic assortment of dishes made from scratch as well as those that call for Betty Crocker branded ingredients.

This would be a fun holiday gift for a friend or family member who finds old cookbooks appealing, but doesn't enjoy the mustiness of older volumes. Personally, I'll take the signs of age and use any day.

I shamelessly stole this idea from the Betty Crocker website but I did manage to change it up to make it a bit more interesting. It turned out very well but it had me cussing more than I imagined it would.

I started with two leveled cakes that were made in loaf pans. I did one in chocolate and one in french vanilla for a little variety. The vanilla one was cut in half to make the two smaller blocks. For the chocolate block, I managed to find chocolate marshmallows to cut in half and use for the top of the block but let me assure you that these sound a lot yummier than they actually are. The smaller blocks got strawberry marshmallows which I highly recommend for sm'ores or just nibbling. The large block was covered in blue buttercream icing and smoothed for a flat surface. Then I covered each marshmallow half, set in it's spot and attempted to even them out as well. Those little buggers can be quite uncooperative.

Next, I covered the green block and set it at a small angle against the first one. The final block was the one that presented a couple of small challenges in order to sit on its side. I iced the bottom edge of the block while holding it then placed it next to the other pieces. The top portion of the block was resting on the points of the other two and I must say that marshmallows make for a squishy support system at best. They also tend to slide off when at an angle so, for the yellow block, they were secured with toothpicks as they went on.

The cake turned out cute although I never managed to get it as smooth as I wanted. Looking back, maybe the reason I found the cake, which was actually pretty simple, a chore is that it wasn't my original idea. Normally, all the little challenges I encounter when making a cake are fun and interesting but apparently that is only true when the concept is mine in the first place.

As you may have noticed, I have something of a weakness for vintage cookbooks. I like seeing how women were cooking (and it was almost always women doing the home cooking back in those days) in the few generations before I was born. I like the pictures, which typically range from quirky and appealing to downright stomach-turning (that cherry pie doesn't look particularly appetizing).

This Betty Crocker Picture Cook Book, which is the second edition and was published in 1956 (to see covers of all editions of this book, click here), satisfies my vintage cookbook needs on a lot of levels. It starts you out with a photographic tour of the modernly decorated offices and workspaces of the Betty Crocker kitchens (complete with faux living room) and then moves you into the basic recipes and meal plans. There are pictures throughout the text, but more often you come across helpful diagrams and line drawings, some very reminiscent of the illustrations found in my preferred edition of the Joy of Cooking (late sixties/early seventies, with the white dust jacket and turquoise fabric underneath).

Beyond all that though, it is a useful and still-applicable cookbook. It has pie crust recipes which aren't particularly different from many of those available today. It has temperature guides for roasting meats and offers an assortment of menus that help you get dinner on the table fast (whether you're doing your cooking in 1956 or 2008).

Before I even went to this list of American food icons that never really existed, the first name that immediately popped into my head was Betty Crocker. And yup, she's on the list. Along with Ronald McDonald, Uncle Ben, and Aunt Jemima.

I can understand why the clown is on there, though he doesn't really seem to fit in with the other three. Betty Crocker, Uncle Ben, and Aunt Jemima aren't just icons like Ronald McDonald, they also have seemed like people who actually do the cooking and not just represent a company. In fact, Uncle Ben was recently promoted to be Chairman of the Board of his company, and Betty Crocker has become sexier over the years.

But what fake icons are missing from this short list?

[via Jade]

A quality homemade cake is going to trump a cake mix cake every time, but that doesn't necessarily mean that cake mixes are never worth using. After all, they are quick, easy and inexpensive -- a tough combination to beat. In a recent issue, Cook's Country collected eight different brands of cake mix to see if any could come close to homemade.

They were quick to point out that none of their testers were fooled by the store-mix cakes, easily identifying the unusually uniform crumb and the ultra-fluffy texture that is created by the emulsifiers and other additives in the ingredients. Even so, five out of the eight mixes were still recommended: Betty Crocker Super Moist Butter Recipe Yellow Cake, Betty Crocker Super Moist Golden Vanilla Cake, Pillsbury Moist Supreme Classic Yellow Cake, Betty Crocker Super Moist Yellow Cake and Duncan Hines Moist Deluxe Butter Recipe Golden Cake. While the textures and colors of the winning cakes varied slightly from mix to mix, all had nice butter and vanilla flavors that make them worth eating, and only a very minimal (if any) artificial-ness to their flavor.

The cake mixes that didn't make the cut were panned by tasters for both poor texture and "insipid, stale" flavors. If you're going to buy a cake mix, stick with one of the brands above and avoid Duncan Hines Moist Deluxe Classic Yellow Cake ("a 'spongy Twinkie' "), Jiffy Golden Yellow Cake Mix ("dry and terrible") and King Arthur Flour Vanilla-Butter Cake Mix ("grainy, crumbly ... strong almond extract aftertaste").

The most popular cornbread mix on the market is Jiffy, and even though homemade is still the top choice of cornbread loves, it is a close second. It isn't the only cornbread mix on the market and in the last year, after very stagnant sales of muffin mixes - including cornbread - Betty Crocker decided that it was time to try and revamp their product to compete with Jiffy. The problem for them was that, even though they had a good product and Jiffy only advertised through word of mouth, they had a hard time driving up sales.

A General Mills executive decided to do a little in-house research with the help of some of the company's African American employees, based on the fact that African Americans account for more than one third of all cornbread sales in the US. What he found was that they didn't buy Betty Crocker either. One employee even said "I'd never eat Betty Crocker cornbread because it's not for black people."

With the feedback from the employees and not much else, the company tweaked the packaging to feature skillet cornbread, rather than corn muffins, and approached B. Smith for endorsement and to be a spokesperson for their healthy-eating "Serving Up Soul" campaign. The endorsement of a respected, award-winning chef and restaurateur gave the rebranded cornbread a little more credibility, and sales got a boost - rising almost 25% in the last year.

When Alanna sent me a note to let me know about a Lifehacker post on making low-fat cupcakes, I knew I would have to give it a try out of sheer curiosity. After all, Lifehacker is not exactly a food oriented site and to take a break from their regularly scheduled content to mention cooking seemed to be a sign that their technique was worth trying. Notice that I said technique and not recipe.

These light cupcakes are sort of a food hack (or a diet hack) using two ingredients: cake mix and diet soda. If you're not curious, or are so put off by the ingredients that you don't want to hear how the cupcakes turned out, you may as well stop now. Otherwise, read on...

The Sacramento Bee compiled a list of the most valued cookbooks in America, based on previous lists and interviews with members of "cooking trades" - which I take to mean caterers and professional cooks. They are definitely some of the best general interest cookbooks that cover everything from breakfast to baking, roasts to vegetables, and excellent books to have, especially if you only have one or two cookbooks. I, on the other hand, have six of the top ten. I'm not going to try to count how many other cookbooks I have.

1. "Better Homes and Gardens Cook Book," first published in 1930
2. "Betty Crocker Cookbook," first published in 1950
3. "Joy of Cooking," first published in 1931
4. "The New Basics Cookbook," first published in 1989
5. "The Silver Palate Cookbook," first published in 1982
6. "The Art of French Cooking," first published in 1961
7. "The Fannie Farmer Cookbook," first published as "The Boston Cooking-School Cook Book" in 1896
8. "The Good Housekeeping Illustrated Cookbook," first published in 1988
9. "The Moosewood Cookbook," first published in 1992
10. "Larousse Gastronomique," first published in 1938

 

Not only does Betty Crocker's New Dinners for Two contain a wealth of retro recipes, it also offers some rather unusual advice. Specifically, I am referring to the "Sunset Years Guide", a list of dietary tips found at the back of the book. It starts off well enough, advising people to keep protein as part of their diet, but it then begins to fly in the face of what is now the typical medical advice to people in their "sunset years". In addition to recommending that one avoid high fiber foods, the book suggests that "eating creamed foods, custards, cheeses and ice cream" are good ways to keep calcium intake high. It also selects liver and egg yolks as being excellent sources of nutrients, along with green leafy vegetables and citrus. In fairness, the "guide" concludes by making the recommendation that high fat foods should be substituted for lower fat ones, although it seems as though that might prove difficult with all the egg yolks and ice cream someone in their "sunset years" should be eating.

[Photo by Nicole Weston]

1. Betty Crocker's Picture Cook Book - This has to be first, because it's one of the classic cookbooks, still in print since being published in 1950. The recipes and how it looks at life are a must-see.

 2. Esquire Drinks: An Opinionated, Irreverent Guide To Drinking - If I were to pick the best books on drinking, this would definitely be in the top 5. And writer David Wondrich gets extra points for really getting into the history of certain drinks, giving recipes for long-forgotten drinks, and just an overall great tone. Very much recommended. 

Looking through older cookbooks is always entertaining. There are almost always lots of interesting illustrations and the recipes themselves even have entertainment value. Betty Crocker’s New Dinner for Two cookbook has some good recipes and some ones whose popularity didn’t last beyond 1964.  The book is geared for anyone who is a "bride, a buisness girl, career wife, or a mother whose children are away from home," so all the recipes serve one or two, with a few large-scale ones thrown in for entertaining purposes. This is the first edition of the book, those subsequent versions were released into the 1980s.

Perfection Salad made me laugh out loud, with a combination of pickles, pimento, celery and cabbage, suspended in lemon-flavored gelatin and served with mayonnaise. I wasn’t tempted by that one. Peanut Crunch Slaw and Tuna and Chips Casserole were not likely to make my mouth water, either. Strawberry Shortcake, Ham and au Gratin Potatoes and Grapefruit and Avocado Salad all sounded fine, though, and I think that I might even be persuaded to try the Pineapple Marshmallow cream.