"ben and jerry’s" news and stories

Every Olympic year, the torch goes on a journey from Athens to wherever the Games will be held that year, making stops in a good number of participating countries. This time, the Olympic torch will make only one stop in the US: San Francisco. And Ben and Jerry's is headed there, too.

Ben and Jerry's is sending a caravan to that city to intercept the torch. The move is intended to bring attention to China's involvement in Sudan. The hope is that the three vehicle convoy, which each carry a replica of the Olympic torch and sport mobile billboards, will put a spotlight back on the troubled Darfur region.

The torch is scheduled to be in San Francisco on April 9th. The arrival of Ben and Jerry's caravan is slated to be the same date. The vehicles will make stops at college campus' and Ben and Jerry's stores along the way. Wow! What do you think about this one?