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Co-founder of Baskin-Robbins dead at 90

Snowbird

Irvine Robbins, the co-founder of the ice cream chain that boasted of "31 flavors," has died at age 90. Robbins died yesterday in Rancho Mirage, CA.

The first Baskin-Robbins ice cream store (called Snowbird) opened in Glendale, CA in 1945. Robbins and business partner/brother-in-law Burton Raskin wanted to give American more flavors to choose from than the usual chocolate and vanilla. They wanted a new flavor for every day of the month (that's how they came up with 31). Some of the flavors they've had over the years include Beatle Nut (for the Beatles invasion in 1964), Lunar Cheesecake (for the moon landing), Chocolate Mint, Plum Nuts, Jamoca Almond Fudge, and ChaChaCha.

Also check out the Baskin-Robbins quiz and see how much you know about the flavors.

Filed under: Business, Ingredients

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