Photo: Masahiro Ihara, Flickr
New York used to be the undisputed king of the country's culinary scene, but these days, Northern California's Bay Area is giving the Big Apple a run for its money. The birthplace of the organics movement, this coastal region is populated with wealthy consumers willing to pay for good food, and is surrounded by small-scale farmers and foragers happy to provide them with locally grown produce and innovative food products.
The proof is in the grocery aisle. Supermarket chains are looking to the Bay Area to find their newest hot products. In fact, Whole Foods employs a full-time forager in the region to turn up local finds -- the only such position in the company's 284-store chain. The holder of the title, Harvindar Singh, spends his days searching for hidden gems made by small producers.
Singh has a number of successful discoveries under his belt, like vegan Bolani flatbread (now sold nationally) and enormously popular kombucha tea on tap (he first saw it served this way in Oakland). The Fiji native started working for Whole Foods in 2005 as a marketing and community relations coordinator, but became a forager in 2007.


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The feature story this week is on restaurateur and 



