Cook's Illustrated is definitely one of the best resources for any food-related technical questions. They test everything - from ingredients to recipes - exhaustively, so you are basically guaranteed a good result just by following their meticulous instructions. Most of the sections on their website require a subscription, so unless you get the magazine through the mail or register with them, your access to their vast resources will be limited to the few things that they keep in the free section of their site. Fortunately, a great article called Mastering Turkey Gravy is available just in time for Thanksgiving. They talk about equipment, as well as the major components of the dish, before getting down to the recipe and the technique. Their recipe calls for a quick turkey stock, a roux to thicken the sauce and the addition of the pan drippings to get the maximum flavor. Take a look at the whole article before the season ends ad it goes back behind the pay wall.Mastering turkey gravy
Cook's Illustrated is definitely one of the best resources for any food-related technical questions. They test everything - from ingredients to recipes - exhaustively, so you are basically guaranteed a good result just by following their meticulous instructions. Most of the sections on their website require a subscription, so unless you get the magazine through the mail or register with them, your access to their vast resources will be limited to the few things that they keep in the free section of their site. Fortunately, a great article called Mastering Turkey Gravy is available just in time for Thanksgiving. They talk about equipment, as well as the major components of the dish, before getting down to the recipe and the technique. Their recipe calls for a quick turkey stock, a roux to thicken the sauce and the addition of the pan drippings to get the maximum flavor. Take a look at the whole article before the season ends ad it goes back behind the pay wall.Jay-Z to boycott Cristal
Rapper and Def Jam Records CEO Jay-Z has announced a boycott of Cristal Champagne in response to an Economist article that used the phrase "unwelcome attention" when it referred to the bubbly's popularity in the rap community. Although Jay-Z cited comments made by Louis Roederer Cristal's managing director Frederic Rouzaud as his reason for pulling Cristal from his 40/40 sports lounges, the "unwelcome attention" phrase was actually not a quote, but rather text from the article's author Gideon Rachman (or possibly an Economist editor). The AP quoted Jay-Z: "I view [Rouzaud's] comments as racist and will no longer support any of his products through any of my various brands including the 40/40 Club nor in my personal life." XXL's blog features some commentary, pointing back to the Economist article, and not Cristal's Rouzaud, who said that Cristal views the rap industry's embrace with "curiosity and serenity." An article on Pitchfork features a link to a short mix of various Jay-Z rhymes about Cristal. Amuse Bouche also chimes in, wondering when grower champagne will hit it big with the rap world.Paying for the franchised chef
In Sunday's New York Times Magazine, there was an interesting article by Mark Bittman about the franchising of great chefs. The article covers how world renowned chefs, including Alain Ducasse, Joël Robuchon and Daniel Boulud, are expanding into restaurateurism, trading on their name and the cooking that is represented by that name.
It is not that there is anything wrong with the branding that the chefs are doing because it is financially a good move for them and, in some cases, good for diners who have world-class cuisine more readily accessible. For the chefs, opportunities like these are outstanding.
Kimchi in outer space
That's right. South Korean astronauts may be taking a specially designed type of kimchi with them when they travel on a Russian spacecraft in 2008. The news comes from a recent Los Angeles Times article about kimchi's presence in the academic and scientific communities in Korea. The kimchi that the Korean astronauts will take is intended to help their digestion. Some of you may recall news about kimchi's possible ability to stave off avian flu, and the Times lists several other health claims associated with the fermented national treasure. Mice fed kimchi were apparently less stressed and had fewer wrinkles. Still, other research suggests that eating too much kimchi may be linked to increased risk of gastric cancer. According to the Times, South Koreans consume 77 pounds of kimchi annually and rates of gastric cancer are 10 times higher there than in the U.S. [Photo: Kim Kyung-hoon / Reuters]
John T. Edge talks progressive barbecue
AZCentral.com recently featured a story by southern food writer John T. Edge about the modernization of American barbecue. Edge profiles some strictly traditional 'cue joints and then goes on to explore some more modern variations. One of Edge's most extreme examples is McCrady's in Charleston, S.C., where chef Sean Brock uses liquid nitrogen to create tiny pearls with the essence of a pork sandwich with vinegar sauce. There is also talk of pork ribs cooked sous vide-style and then finished on Japanese Komodo smokers at 5 Seasons Brewing in Atlanta. There are, of course, more tame variations-gas powered smoke boxes taking the place of traditional pits, etc. Still, Edge doesn't diss them. He points out that many of the new innovators are still rooted in tradition and wonders where they'll go next. [Photo: Kyle Hood/JohnTEdge.com]
Eat local? No thanks, say some
There is a movement gaining popularity that concerns the way we eat. Some say that we should focus on organics, but this movement says that isn't quite enough. They think that people should eat locally produced and grown products. Exclusively, if possible. Some of the biggest proponents of this movement, the Locavores, are based in the San Francisco Bay Area.
This is a fantastic and do-able plan, admirable in that it supports local businesses and farmers. It still gives you great variety in your diet, too - if you live somewhere where a wide variety of foods are widely available. Some states aren't so lucky. According to the California Farm Bureau Federation, "California produces all of the nation's commercially grown almonds, artichokes, dates, figs, kiwifruit, nectarines, olives, persimmons, pistachios, prunes, raisins and walnuts. Its top performing commodities in [terms of] gross sales are dairy products, grapes, nursery products, lettuce, cattle and calves." There are other fruits, like avocados and strawberries that thrive in the golden state like no where else. And this rules out quite a few possibilities for the diets of those who want to eat locally but live in less agriculturally friendly areas. Must people in Chicago forgo artichokes and avocados, asks Barrett in a brilliantly written essay at Too Many Chefs?
The gist of his argument is that people throughout history have been driven to new places and into discovering new cultures all in pursuit of foods: chocolate, tomatoes, potatoes, peppers, oranges, spices, bananas - the list goes on. He's not saying that eating locally is a bad thing, just that there are plenty of good reasons to import foods, from different states or different countries, as well. Read the article. It's a good one.
Dunkin' dumbs it down
The core market for Dunkin' Donuts is the segment of the population that feels uncomfortable with the word
"panini." To accommodate them, the company changed the name of one of their new sandwiches to "stuffed
melt," but this isn't the end of their push to make customers more comfortable.
In an article (subscription only) in the Wall Street Journal, the marketing and branding teams of Dunkin' Donuts revealed their research has shown there are two main groups in their potential customer base, dubbed "tribes." In the first tribe, there are people to frequent Starbucks. They like the atmosphere there and want their coffees with a couch; Dunkin' locations are too bare-bones for them. The second tribe is the Dunkin' tribe. These make up the core audience for Dunkin' donuts and are "bewildered and turned off by the atmosphere at Starbucks." When they do, perchance, wander into a Starbucks, they "don't get it."
To keep the existing customers happy while bringing in new ones, Dunkin' Donuts is making some changes. In addition to renaming some of their products, they are bringing in new foods, like dough-wrapped pork and "Dunkin' Dawgs" to encourage customers to come in at lunch time, as well as cookies and other baked goods to bring them in in the afternoons. The pastry cases and espresso bars will be revamped to look flashier, but there will still be no couches. They don't want customers to feel too comfortable because it actually, according to their research, makes the Dunkin' tribe uncomfortable.











