Truck and sculpture model. Photos Courtesy SeamlessWeb, Kevin O'Callaghan
The unveiling of the large-scale piece, along with a 10-foot packet of take-out essentials (utensils, condiments, napkin), is the end of a week-long press run for SeamlessWeb.com, the international online food-delivery and takeout site. Their new campaign involves the slogan "(Less Paper) More Eat," and a big red truck circling the city to collect consumers' old menus. In exchange, you get a fortune cookie with a redemption code to use on the site's 5,000 featured restaurants in 27 cities across the U.S, as well as in London. And they've enlisted O'Callaghan to turn those paper menus into a piece of art. (FYI, he also designed the stage at the MTV Video Music Awards and is the subject of the newly released book, Monumental: The Reimagined World of Kevin O'Callaghan, which chronicles his long career.)

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