The company's employees attend weekly meetings - often with their dogs poised by their sides - where both humans and animals carefully taste both individual dehydrated bits of the organic dog and cat food mixture, as well as the final product, to make sure the pets are getting nothing but the best.
The company got the OK from the FDA to use the term "Human grade pet food" on all of its labels. According to a rep from the company, the food is "probably a little bland by most human standards," but compared to what they imagine ordinary pet food to taste like, "really quite delicious!" (That answers the next obvious question: do the testers taste their competitors' food, too?)
Even the packaging is appealing and atypical for animal food - multicolored boxes with enticing names like "verve," "force," and "embark" that aren't a far reach from the packaged granola available for humans. They also make treats and supplements.
I'll admit, it sounds a bit odd at first, but after the recent horrific incidents of dogs becoming ill from tainted dog food, it's nice that a company takes this much care in producing a quality, safe product for their best buds.