"anheuser" news and stories

Going nationwide last July, Miller Chill quickly became ubiquitous at stores. This summer, Anheuser-Busch tried targeting the flourishing lime-flavored beer market as well, launching Bud Light Lime in April with $35 million in advertising. Since then, the macro-brew's been bragging about its success crediting the roll-out for an increase in 2nd quarter profits and summer market share.

Enough jabber-jargon... Do I want to drink it??

Personally, my taste buds sour at the mere thought of giving a Bud Light spin-off the full taster's treatment, but just for kicks, let's do BLL proper!

BLL's packaging alerts me it's a "premium light beer with 100% natural lime flavor." Also prominently displayed: "contains alcohol." Sold. After cleansing my palate of a Fudgsicle (hey, it's hot out!), I pour a small amount of BLL into a taster glass. The nose is very typical of Bud Light (subtle malt, ricey) and shows distinct notes of -- ta da! -- lime.

The flavor does not offend as much as I had expected.

InBev of Belgium, the world's biggest brewer, is said to be preparing a takeover of Anheuser-Busch. Anheuser-Busch is headquartered in my home, St. Louis, Missouri, and has been operating here independently for 156 years. Most of us here in St. Louis have some connection to Anheuser-Busch that goes beyond their beer and the thought of losing them has us a bit worried.

The St. Louis Post-Dispatch recently listed just some of the Anheuser-Busch related institutions in our town:

• Baseball games at Busch stadium
• Free brewery tours
• Grant's farm, a wildlife preserve owned by Anheuser-Busch where visitors can also sample free beer
• Bevo Mill - a restaurant built by Anheuser-Busch on the eve of Prohibition to make saloon-going seem more respectable
• August A. Busch Memorial Conservation Area - a 7,000-acre park

My favorite Anheuser-Busch related St. Louis tradition is the free Christmas lights display at the brewery itself. It's beautiful. My second favorite (though if I liked the beer better it would be my first) is that its approximately 6000 St. Louis employees all get a free case of beer every month.

Of course, with a takeover we are worried about losing local jobs, but we are also worried about losing an important member of our community.

Budweiser will release a line of barbecue, grilling and wing sauces this summer, according to its parent company Anheuser-Busch, Inc. The sauces will include small amounts of Budweiser, but not enough to qualify as an alcoholic beverage ("Someone's been chugging the wing sauce again..."), according to a St. Louis Business Journal article. The sauces, distributed by Vita Foods Products, should be on shelves in grocery stores by July 4.