"anheuser-busch" news and stories

I've been putting it off and I'm not sure why: Celiac Disease hits close to home. For as long as I can remember, my grandmother, a Celiac sufferer, has struggled to maintain a gluten-free diet. I've seen firsthand the hardship of trying to find wheat and gluten-free versions of foods that the rest of us take for granted.

So kudos to Anheuser-Busch for tackling this market by introducing Redbridge gluten-free beer in late 2006. Having the backing of one of the "big boys" means Redbridge is readily available by gluten-free standards. I even found it at a bar down the street from me (though admittedly I live in the oft progressive borough of Brooklyn).

So why the delay in reviewing this beer? Well, frankly, I feared of the flavor. To avoid wheat and barley, Redbridge is brewed with sorghum, which I think we can all agree, doesn't sound too enticing. And though I laud A-B for the offering, I was afraid this love-in would come to a quick end as soon as the beverage met my taste buds.

But for the second year in a row, Redbridge took gold at the Great American Beer Festival in the Gluten-Free Beer category. Granted, only 10 beers competed, but I still thought it time to do grandma proud and give it a try.

After the jump, read my review of the surprisingly satisfactory Redbridge gluten-free beer...

Part of me admires them. Despite earning more dollars than any other brewer on the planet and holding onto a walloping American market share just below 50%, the guys who practically invented macro-brewing still feel like they have something to prove. So mark late 2008 as A-B's final surge into the craft beer market featuring the reboot of a familiar name: Michelob. When it comes to the craft beer revolution, Anheuser-Busch is not going gentle into that good night.

The Michelob website has been completely overhauled, with a new slogan -- "Crafting a better beer" [my emphasis] -- that is completely on the nose. The site is overflowing with high society tips on things like "How To Serve Beer" and "Food Pairings." (Sadly, pairing Budweiser with a box of Cheez-Its is not on the list.) And Michelob is no longer just a product; A-B has created the Michelob Brewing Company to "give even more autonomy and creative license to its skilled brewmasters." Classy.

So Michelob AmberBock was just the begining. A-B has announced that Michelob Dunkel Weisse and Pale Ale will now be available year-round nationwide (joining AmberBock, Honey Lager and Porter). In addition, Michelob will be serving up a Marzen and Irish Red Ale in its sampler packs. Oh yeah, and they're also lumping all their previous specialty beers -- Shock Top Belgian White, Stone Mill Organic Pale Ale, Jack's Pumpkin Spice Ale, Winter's Bourbon Cask Ale, Sun Dog Amber Wheat and Beach Bum Blonde Ale -- under the Michelob nameplate. It's enough to make your head spin... especially if you plan on trying them all on the same night.

After holding firm back in June and turning down a buyout offer, Anheuser-Busch surrendered over the weekend and allowed European brewer InBev to buy them for approximately $52 billion. America's largest beer maker is no longer in American hands, a move that leaves some beer drinkers a bit concerned for their favorite brew (maybe this will convince more people to switch to locally produced small batch brewers. What?! A girl can dream).

The new company will be called Anheuser-Busch InBev, one of the terms brokered in the buyout deal. August A. Busch IV, the company's CEO (and descent of one of the brewery's founders) will be given a seat on the board. According to a press release issued by both companies, no US breweries will be closing because of the merger.

[via NYT]

Source

Apparently, the European mega beer company, InBev, really, really, really wants to buy Anheuser-Busch. After being firmly rejected last Thursday, InBev is preparing to make a hostile takeover bid.

The European beer giant is maneuvering either to remove the AB Board of Directors, or to be able to take its proposal straight to the shareholders. Though Ab came up with some cost cutting plans that would save the company more than $1 billion over the next four years and eventually raise share prices, many analysts believe that shareholders would go with cold hard cash now rather than the possible share price increase in the future.

One commenter on the St. Louis Business Journal article raised the concern that InBev isn't likely to spend the money on being environmentally responsible that AB does. That commenter goes on to ask where the environmentalists are. Does anyone have any more information on that aspect of this that they'd like to share?

You knew it had to happen. Late last week, the Anheuser-Busch board of directors politely yet firmly told InBev that they were fine, thanks.

As reported in Beer Advocate, the response to InBev's offer to buy AB at $65 a share was a polite thanks but no thanks. The board if directors for the beer giant said that even though the $65 per share was over current share price, the offer really undervalued the earnings potential of the brand, as well as other assets the company has and plans they've made to make more money . So basically, InBev's offer wasn't enough.

Not that I can blame them. I don't think any company that's doing as well as Anheuser-Busch wants to be taken over. I personally like the decision. I don't like the thought of mega global companies all buying each other up to form one massive corporation, but that's just me. What do you think?