"anheuser busch" news and stories

Over the past few years, "Superfoods" such as select berries and other fruits, have been making headlines due to the high level of nutrients, antioxidants, and assorted other health benefits they reportedly deliver. Though it was difficult to source them from anywhere but health food stores or possibly your local smoothie / juice bar, they are readily becoming more available in mainstream North American products.

Anheuser-Busch has just added Goji, a small, red berry found in a remote area of Tibet, to their existing '180 Energy Drink' line. The berry is believed to increase energy and stimulate rejuvenation, and apparently contains one of the highest antioxidant levels of any fruit recorded. According to AB, "180 Red with Goji" contains carbonated water; sucrose; Goji berry juice; acerola juice; guarana for natural caffeine; vitamins B-6, B-12 and C; and lychee natural flavor.

Late last year, the company also released "180 Blue" which is made from the super-berry Açai, found in the Amazonian jungles of Brazil.

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Back in August, we started looking at a category of beer that is getting increasingly popular as awareness of celiac disease and gluten intolerance grows: gluten free beer. At the time Anheuser-Busch was just starting to test their own gluten-free brew, but it must have been a success because the company is now ready to release their newest product. Redbridge beer is completely wheat and gluten-free and is described as a "full-bodied lager brewed from sorghum for a well-balanced, moderately hopped taste." It contains 4.8% alcohol per bottle and will be sold in six packs at higher end grocery stories (described as "stores carrying organic products) and in some restaurants.

This marks the first truly mainstream GF beer on the market, as others like Bard's Tale Beer's Dragon's Gold and Ramapo Valley Brewery's Passover Honey Beer are all produced by small breweries in small batches and are not available everywhere.

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As of next month, Rolling Rock will be produced in Newark, NJ, not Latrobe, PA, its home of over 60 years. Anheuser-Busch acquired the green-bottled lager back in May. Rolling Rock and Rock Green Light will be brewed from a new water source, but the AB brewmasters have managed to keep the taste the same, according to a press release. "We locate our breweries where we know we have an excellent source of fresh water. And, of course, Newark is no different," one brewmaster told the Associated Press. Ah, the sparkling waters of Newark. The bottle will also keep the 33, as well as its other painted lettering.

One of the things that is largely off limits to anyone with celiac disease is beer. Almost all beers are made with malted barley and other gluten-containing ingredients, such as wheat, barley, rye and/or oats.

New Grist is a beer that is brewed entirely gluten-free using sorghum, hops, water, rice and gluten-free yeast grown on molasses. It is produced by the Lakefront Brewery in Milwaukee, Wisconsin and is available in approximately 1/3 of the country. Right now, New Grist is carried by stores that include Whole Foods, which is likely to make the beer more widely available.

To get an idea of how in-demand such a product is, it is interesting to note the Anheuser Busch is actually testing a gluten-free brew of their own. It isn't ready for the market yet, but simply the fact that the country's largest brewery is interested in offering what many would consider to be a niche market means that celiacs are being recognized as a significant portion of the population.

Other gluten-free beer options include Dragon's Gold and HB (formerly called Passover Honey Beer).

Budweiser is official beer of World Cup, the most internationally watched sporting event in the world. They bought the rights for the 2002 and 2006 games for about $80 million in 1998 - before they knew where those games were to be hosted. The problem is that this year's World Cup is hosted by Germany and Germans don't like Budweiser.

For Germans, beer and football (soccer, for the Americans) go hand in hand and Germans are some of the biggest beer drinkers in the world - with many outstanding brews coming from their own country. The prospect of having to drink only Budweiser at the games was something of a slap in the face to German brewers. One fan, cited the Wall Street Journal, even said "This is just the worst beer you could imagine." Bad publicity poured from fans and the press. And to make matters worse, the beer had to be sold as "Anheuser Busch Bud" because of a legal battle over the Budweiser name rights with a Czech brewer that makes "Budweis" beer.

With the prospect of millions of potential beer drinkers, both in stadiums and at home, Budweiser knew they had to do something. Fast.