"american beverage association" news and stories

"Toxi-Cola." That's what one public advocacy group wants you to think when you reach for your next can of Coke or Pepsi, and it's taking its case to the Food and Drug Administration.

The D.C.-based group, Center for Science in the Public Interest, says that the "caramel coloring" used in a variety of soft drinks contains chemicals that have been shown to cause cancer, and it has petitioned the FDA to ban those chemicals.

"In contrast to the caramel one might make at home by melting sugar in a saucepan, the artificial brown coloring in colas and some other products is made by reacting sugars with ammonia and sulfites under high pressure and temperatures," CSPI said in a press release. "Chemical reactions result in the formation of 2-methylimidazole and 4 methylimidazole, which in government-conducted studies caused lung, liver, or thyroid cancer or leukemia in laboratory mice or rats."

Today, the American Beverage Association and its members agreed to voluntarily remove sugary sodas from public schools across the country. Companies including Coca-Cola, PepsiCo and Cadbury Schweppes are all members of the ABA. Public high schools that still permit diet sodas will still be able to buy them for their campuses, and they will also be sold drinks that are considered have some nutritional value, juice, sports drinks and low-fat milk, though whole milk will no longer be offered because of its calorie content. Elementary and middle schools will only be sold unsweetened juice, low-fat milk and water. Part of the reason that the soda companies have agreed to this deal, which was made in conjunction with the William J. Clinton Foundation, is that on-campus soda sales make up a very small percentage of their overall sales, not to mention that a voluntary withdrawal looks better, from a PR perspective, than being banned.

 

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