A few weeks ago I listed my 2009 wine predictions, including one under "wishful thinking" about box wine, PET bottles, and lighter, alternative forms of packaging becoming mainstream. Now it seems we're one step closer: a California wine company is bottling (or would that be "bagging") a Cabernet Sauvignon in a cardboard tube.According to the company, Four Wine reduces carbon footprint by 50 percent and reduces landfill waste by 85 percent compared with traditional glass packaging. The packaging is 100 percent recyclable.
As far as I can tell, this wine is boxed wine of a different shape, an attempt at marketing to people who want to be green but don't want the stigma of serving from a box. It has a bag and spigot, but the packaging is a bit more upscale than your generic box brand. And hey, if wine snobs latch on, who cares if the cardboard packaging is a rolled tube or a rectangular box?
I haven't tried the wine, but it's supposed to be a premium brand with lower prices since you're not paying as much for shipping. A 3-liter tube (the equivalent of four bottles) retails at $39. Tried it? What do you think?
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