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Reader's Digest buys Allrecipes.com

Taking their media empire online, Reader's Digest has just announced the purchase of Allrecipes.com for $66 million. The publisher had only 7 magazines in its organization eight years ago, but today they have 20 in publication, as well as 40 websites. Their magazines include Taste of Home and Everyday with Rachael Ray, in addition to their flagship magazine, Reader's Digest. A company spokesman said "it instantly gives us Seattle cool and online credibility." The sale also gives them a large advertising revenue, as the major source of income for Allrecipes.com was through advertisements placed on their site.

Reader's Digest plans to make Allrecipes.com the center point of its online operations, the main portal to its other magazines and websites, potentially taking content from it to put into some of its printed media. Though spokespeople from the company denied it, the move is a fairly obvious attempt to attract younger readers to the pages of Reader's Digest.

Allrecipes.com is a user-supported community comprised of 1.8 million members, the majority of whom are home cooks. Membership, which is free, allows users to create online profiles, share recipes and leave feedback on the recipes that other users have posted. In February, it was the third most popular food site on the web in terms of page views, behind the Food Network and Kraft Foods.

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Filed under: Business, Newspapers

Every kitchen can use a slow cooker

Slow cookers are one of the most useful appliances you can have in your kitchen, even more so if you don't enjoy cooking or you have a busy schedule that keeps you running around and not working over the stove. You can toss together a soup or meat dish in the morning in about five minutes and when you return from work in the evening, you'll have a hot, home cooked meal waiting for you. In addition, everything cooks together, which means that you'll only have one pot to clean. Some recipes will call for the meat (or even vegetables) to be browned before adding them in, but this is almost never really necessary.

Slow cookers cook foods for long periods of time at low temperatures. Modern slow cookers often have an automatic shutoff or a super-low "warm" setting that will protect both your food and your home when you are not around to watch, so they are safe to use any time, unlike the stove or the oven. They are ideal for cooking lean or inexpensive pieces of meat because they trap juice and steam as they cook the meat, allowing the meat to become moist and tender, preventing it from shrinking or toughening. The long, slow cooking process also allows flavors to meld and blend, making it an ideal way to cook soups and stews, too.

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Filed under: Raves & Reviews, Food Gadgets, Ingredients, Methods

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D is for Diet Blogs

Diet is definitely a word with a capital "D". It strikes fear into the hearts, stomachs and mouths of many who associate the word with dry, flavorless rice cakes and endless bowls of cabbage soup. But fear not: there are more than a few dieting blogs to help get you through the new year without any new pounds.

  • On Slashfood, we ran a Healthy New Year series of posts with tips to get you through your day: breakfast, bringing a lunch to work, eating lunch out, snacking, tasty dinners and worry-free desserts.
  • Hungry Girl offers advice, diet tips and tricks and a few of her own recipes to help you lose any lingering holiday pounds.
  • Calorie Lab has a calorie counter, BMI calculator and an up-to-the-minute health news section.
  • I Ate a Pie reviews any and all "healthy" diet foods, from low-carb to fat-free.
  • Diet-Blog tracks down any and all diet trends, truths and lies. It's a great source for diet-related news.
  • Kalyn's Kitchen is the blog of a dedicated low-carber, who puts together lots of easy to follow recipes with great photos.
  • Baking Low Fat has - you guessed it - a collection of low-fat baked goods, from breads to brownies.

These are not even a small percentage of all the blogs and websites that regularly or occasionally cover dieting and healthy eating, but they're a good place to start. If you want to start with a few recipes of your own, check out the Low Carb and Healthy Living sections of Allrecipes, for inspiration.

Filed under: On the Blogs, Lists, Brought to you by the letter D, How To

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