To much of the country, charismatic Food Network star and restaurateur Emeril Lagasse has become, well, just another household name. But in Bethlehem, Pa., tucked in the foothills of the state's Pocono Mountains, Emeril has become a culinary heartthrob whose embrace has sent the locals into a frenzy.For the residents of this overhauled steel town already gaga over the coming of its first casino, the addition of Emeril's Chophouse side-by-side with the slots is a coup. After all, the Yankee (he hails from Fall River, Mass.) bypassed New York City (where he has a second home) and Boston (an hour from his birthplace) for "Christmas City" to house his first northeast eatery.
The Bam! man was on hand Tuesday for a media luncheon, and is currently in Bethlehem overseeing a test run of his 230-seat restaurant for its sold-out Friday opening. Located inside an old steel mill building, the restaurant is fittingly outfitted with cast-iron steel flourishes and a menu combining Emeril's bayou style with the no nonsense meat and potato sensibilities of the region: "We are very sensitive to the market no matter where we are," he told us.
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