"ale" news and stories

Ok, so I haven't tried every blueberry-flavored beer in the world (though trust me, that is my goal). That said, I can tell you what my favorite of the ones I have tried is: Bar Harbor Blueberry Ale.

Last week you may remember I gave a few deductions (too much Olympics!) to Blue Point Brewing Company's Blueberry Ale for balance -- pointing out that many times it can be hard to organically match malt and hops to fresh fruit flavoring, especially with extremely light ales. In my opinion, the best fruit beers tend to be unfiltered wheat beers.

Enter Bar Harbor Blueberry Ale. Right out the bottle, the nose is of fresh (wild Maine, they say) blueberries, but the brewers at Atlantic Brewing Company (makers of Bar Harbor) aren't afraid to let the beer itself do some of the talking. The nose is full of malts with a touch of hoppy spice. Hold your glass up to the light though for this ale to reveal its true secret: It's got the color of a darker beer but as the official press states it's "combined with wheat to give this ale its lighter body." Basically, you can tell you're in for a mouthful.

"Our distributor asked us to do something like that," says Alan Brady, Head Brewer for Long Island, New York's Blue Point Brewing Company. "Now it's one of our top sellers."

Ah, what inspiration: I've heard more passion in bank transactions. But who can blame him: Blue Point's flagship beer Toasted Lager is a World Beer Cup winner. Now he has silly bloggers wasting his time asking questions about this fruity brew. Even the official description is somewhat backhanded: "Blue Point fresh Blueberry Ale offers an unusual twist on brewing that turns out to be just perfect" -- as if to say: "Don't worry, guys! It came out okay!"

There's a discrepancy as to how many blueberries actually go into a Blueberry Ale. The box boasts an impressive 735 pounds, whereas the website speaks to a more conservative 132. Maybe they halved the recipe? Either way, these numbers are meaningless to the average drinker -- It's all about what ends up in your nose and mouth -- and Blueberry Ale is appealing in both regards. The scent is a bounty of fresh, authentic blueberries, but surprisingly, the flavor itself is not overpowering., which is perfect. Beginner's mistake numero uno in fruit flavoring is putting too much on the palette.

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To me, it is. But I also don't care one iota about sports (though I can make exceptions for women's rugby and any sort of obstacle course competition on Animal Planet).

On that note, The Washington Post is currently featuring a fun alternative (or addition) to March Madness. The lucky participants started taste-testing 32 beers and have so far gotten the contenders down to a precious 16. But three rounds remain - the quarterfinals, semis, and finals on April 6 - before a champion is named.

Tasters downed their fair share of beers, which ranged from Miller Chill to Wolaver's Oatmeal Stout, and represent the mainstream to the microbrew; the wheat-y to the hoppy; the ale to the stout, and back again.

A few of my personal favorites in the bunch include the Dogfish Head 60 Minute IPA (deliciously full of hops) and the Sea Dog Blue Paw Wild Blueberry Wheat Ale for those summer nights down the shore, but the Post really did choose a fine array (including a few classics - or duds, depending on your taste in beer - Schlitz, Michelob Lager, and the aforementioned new Miller Chill).

Head over to the site now to track your favorite, er, player.

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One might expect price or taste to be the primary considerations when purchasing any food items, including beer and wine, but consumer research in the UK has shown that neither characteristic is more important to shoppers than brand is. 62% of men rate the brand of their beer as the most important consideration when purchasing it. Only 20% of men feel that price is the most important factor (30% of women rate price as a primary concern). It seems that label recognition is just as important when it comes to beer as when it comes to buying designer clothes.

To counteract this, more stores and bottle shops have been using special pricing to try to get consumers to buy certain brands. 33% of shoppers say that "they would be encouraged to go for a good 'offer' on a brand of beer that was not their first choice," almost double the percentage from last year. As a result, beer is sold in increasingly larger packaging, and although the bottles are smaller, to give the impression of value. The same applies to wine, where consumers look for promotions and money-off deals when making their purchases.

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The Great British Cheese Festival is to be held in Cheltenham in 2006. Britain’s premier cheese event, which incorporates the British Cheese Awards, will take place in the Montpelier Gardens over the weekend of the 30th Septmeber/1st October. It coincides with British Cheese week (Saturday 30th September - Sunday 8th October)  

Each year thousands of cheese lovers come to the Festival lured by the chance to see, taste and buy over 1,000 British cheeses, attend the Masterclasses and workshops and discover the very best of British cheese, wines, beers and other regional food.

Britain's Biggest Cheese Market will host around 100 cheese makers from Britain and Ireland offering visitors the chance to taste and buy over 450 cheeses. There are plenty of artisan producers and Engish wines, ciders and ales too.

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