Aside from willpower and peer pressure, there are few things that can actually dissuade someone who really wants to drink from drinking. That's why AA has a 12-step program, not a 1-step one. But some scientists in Australia have just announced that they have a drug that may stop people from drinking. The compound blocks the production of a chemical called orexin that induces euphoria. So far, the compound has only been tested on rats, but it was remarkably successful in stopping the compulsion to drink alcohol in rats that had developed/were forced to develop an addition to it. In fact, they completely stopped drinking it when offered.
The theory is that the pleasurable effects of drinking, or the perceived pleasure that triggers the orexin system, are what drive the cravings and taking that away eliminates the reason for the craving to exist. Presumably, the drinker would still feel the effects of the alcohol, but there would no longer be any type of "high." Scientists also think that a similar treatment could be developed to treat other addictions, such as binge eating.
Obviously, it still has a long way to go before something like this will be available to the public, but it certainly sounds like it could help some people eliminate a step or two if they have a drinking problem.
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