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A not-so-refreshing take on the all-American beverage

"Milk In the Land: Ballad of an American Drink," a documentary about the ubiquitous white beverage, has shown at several film festivals across the U.S. and is now hitting Philly. Directors Ariana Gerstein and Monteith McCollum show us the ins and outs of the cow's milk industry, revealing its interesting past. But don't expect a thoughtful retrospective on the Great American Drink - this film unearths often grimace-inducing secrets about milk, questions its nutritional value, and spotlights the milk extraction process in farms run by agribusiness corporations.

The film features several theatrical elements, including testimonials by industry professionals and stop-motion animation, to explore the drink inside and out. It has been called "fascinating" by some critics, but one FilmCAN reviewer was pretty disappointed, saying the film lacked detail and that the interviewees provided stuttered, unconvincing arguments.

Despite the occasional bad review, Milk sounds pretty worthwhile - similar to the string of string of recent documentaries on the underbelly of the food industry, even if the film itself isn't the best, you'll undoubtedly walk out of the theater with some newfound food and business knowledge under your belt.

Filed under: Farming, Business, Television/Film, Ingredients

California's heat wave has lasting effects on agriculture

The last month saw a devastating heat wave in California, with sustained temperatures of well over 100F, and up to 120F in the deserts. The heat created lines in front of ice cream shops all over the state, but many other industries were heavily impacted. The dairy industry actually suffered losses of as many as 16,000 cows, just from the heat alone, as even overnight the temperatures did not drop down to give the animals relief. Other cows miscarried or couldn't conceive, and the milk that was gathered during the period had a lower butterfat content, making it unsuitable for some uses, like cheesemaking. The dairy industry alone could take 9 months to recover fully.

Other industries - and by extension, consumers - had losses as well. The California Poultry Federation estimated that 750,000 chickens and 180,000 turkeys also died as a direct result of the heat wave, though it is a very small percentage of the industry, so prices are unlikely to be affected. Strawberries over-ripened or rotted, stone fruits were sunburned and tomatoes "literally cooked in their skins," leading to an estimated loss of 10% of the total crop in some places. The effects on other foods, like nuts, will not be seen until their harvest comes around in fall, but California agriculture will need some time to recover fully.

Source

Filed under: Farming, Business, Stores & Shopping

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Michael Pollan talks to Salon

Salon.com recently featured a an interview with food politics writer and frequent NYT Magazine contributor Michael Pollan. The discussion focused mainly on Pollan's new book, The Omnivore's Dilemma. Like Pollan's The Botany of Desire, The Omnivore's Dilemma appears to take a few core examples—in this case, four American meals—and discuss them in great detail. Pollan breaks down the the economic and political components of meals from McDonald's and Whole Foods, as well as  organic farms and foraged materials. In the Salon interview, he outlines some of his views on big agriculture and big organic farming, misleading labeling at stores like Whole Foods, and shifting hardwired cravings for fast food. 

Filed under: Farming, Business, Magazines, Books

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