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Last year, the UK Food Standards Agency (FSA) was involved with the promotion of several measures to restrict the content of food advertisements that were targeted at, or easily viewable by, children. Broadcasting regulator Ofcom instituted a ban on junk food ads that were targeted at 16-and-under TV viewers during non-primetime hours, which was a major victory for those supporting restrictions.

The FSA also supported a ban on online junk food advertising that was targeted at this demographic, a step which many believed was a step too far at the time. Clearly, times and opinions have changed, however, because further regulations have just been drawn up by the Department of Health's Committee on Advertising Practice that will ban "junk food companies" from advertising in magazines, on the internet, on billboards and at movie screenings that are targeted at under-16s.

Fortunately for the companies in question and the media outlets that rely on their advertising dollars, there is no official oversight of all these forms of advertising, which means that following the regulations is voluntary - for the moment, anyway.

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We had a bit of a debate over whether the McDonald's ad that flashed on screen during an episode of Iron Chef America was the Food Network's attempt at subliminal advertising or simply a very poorly edited piece of filming. It turns out, according to a statement released by the network, that it was just a glitch.

A network spokesman said, "It was a technical error on our part and not a subliminal message as suggested by a Web site running the slow-motion playback. It has been corrected for all future airings [of that episode]." A McDonald's spokesman said, "We don't do subliminal advertising."

Those excuses are both weak. Every product placement in a movie or TV show is certainly near enough to subliminal advertising (a McD's cup in the hand of a background extra, etc) that denying it seems ridiculous. And for the Network to have aired a split-second clip in the middle of footage from another show is so unlikely that it is far easier to believe the network intended it to air. It's also possible that they just have a poorly trained staff, but an actual technical glitch? Probably not.

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Super Bowl is the most-watched television program of the year. Last year alone, over 141 million viewers tuned in. The top ten most watched TV programs in history are all Super Bowl games. As a result, advertisers go all-out for their game-day spots, making the commercial breaks nearly as entertaining as the game.

There is a lot of competition to stand out from the crowd and grab the viewer's attention, so even though Pepsi is one of the biggest sponsors of the game, they will be giving away a one-of-a-kind Pepsi can that is sure to make people sit up and take notice. It is worth $100,000.

The can is encrusted with diamonds and is made of sterling silver. Anyone interested in entering the sweepstakes for a chance to win it can get a code online and wait to see if it is announced during the halftime show.

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These days, advertising tends to be on a very obvious (superliminal) level. By this, I mean that most broadcasters make no effort to conceal the fact that they're being paid (or compensated in some way) to promote a product. The show Top Chef, for example, frequently refers to the "Kenmore kitchen" provided by its sponsors and repeatedly uses brand names from other companies. This type of advertising really gets a brand name out into the public arena, but some still believe that sneakier tactics are in order to get the public to try their products and would prefer to use subliminal advertising than superliminal, believing that the subconscious mind has a greater impact on human behavior.

This YouTube video clip reveals an example of subliminal advertising that a viewer found on the Food Network during a broadcast of Iron Chef America. The ad, which is for McDonald's, is only about one frame of film long, but is still noticeable to the conscious mind as a red flash on the screen.

Of course, it could have been a broadcasting glitch and not a purposefully placed advertisement. But that might just be what they want you to think....

[via something awful - thanks, Berkana!]

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American Idol fans -- or ice cream fans, for that matter -- may want to take note of the new flavors available from Dreyer's that tie in to the popular realty show. Dreyer's/Edy's is the newest partner for American Idol, joining one of the most lucrative media franchises in history, and has five new Idol-themed flavors for fans to choose from. Each is presented on the Dreyer's website with a profile listing its "hometown," "slogan," and other information in the style of the stat given for a real contestant. Tasters can sample the flavors, which will be released to stores on or around Feb. 1, and then vote for their favorite flavor online. Voters will then have a chance to win tickets to the American Idol season finale.

If you're not interested in the show, at least you'll still get to enjoy some new Slow-Churned flavors as long as you can get past the Idol propaganda on the containers: Take The Cake (yellow cake flavor with blue frosting and sprinkles), Choc 'N Roll Caramel (caramel swirls and mini caramel chocolate cups), Hollywood Cheesecake (cheesecake ice cream with graham and strawberry swirls), Soulful Sundae Cone (vanilla, chocolate ice creams with chocolate peanuts and ice cream cone bits) and Triple Talent (triple chocolate).

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