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As far as I understand it, the purpose of advertising is to sell more products, not to frighten the customers. Unfortunately, Burger King's advertising department does not seem to have gotten this message. During the Super Bowl yesterday, Burger King unveiled a new, multi-million dollar ad featuring its skin-crawlingly creepy, plastic-headed mascot, the King. As though his mere presence was not enough, the commercial consisted of women dressed as the salad toppings on a hamburger - lettuce, onion, tomato, etc. - dancing around before being rather unceremoniously tossed into a pile which, coincidentally, managed to resemble a hamburger. The "tasty and eye popping" women/toppings are ogled by the king during and after the formation of the "burger."

Creepy, sexist and, no doubt, offensive to more than a few people, does Burger King really see an increase in sales after airing ads like this? I would prefer to see a commercial that showed the actual food product, not a strange Whopperette version of it.

You can view the whole ad, if you are so inclined, at Adjab.

[Image from Adjab]

If you're like me, you were so busy cooking up goodies for the Super Bowl that you missed half of the really fun part - the ads! AdJab to the rescue. They're blogging their fingers to the bone so they can dish up coverage of the advertisements for your favorite foods and beverages.

Check out Jessica Simpson vying for yumminess with Pizza Hut's cheesy bites; Budweiser rocking its usual less-taste, more-filling spots; and Coca-Cola promoting its new Vault energy drink to pump up your scarecrows (huh?). Whether or not you love the snacks and drinks being promoted, you know you love to chat about the ads!