"YosemiteRoad" news and stories

Look out Two-Buck Chuck. The home of the Slurpee and the Big Gulp is launching a line of value-priced wines targeting consumers looking for a boozy bargain during these tough economic times.

7-Eleven plans to sell a $3.99 Cabernet Sauvignon and a Chardonnay under the proprietary "Yosemite Road" label at its stores in the United States and Japan.

"The consumer is really pinched as far as discretionary income," Kevin Elliott, senior vice president of merchandising and logistics of Dallas-based 7-Eleven, Inc., told the Associated Press. "We're seeing a lot of success in products that really resonate on a value basis."