Fast-food has been taking a beating in Europe of late. On the heels of the U.K.'s decision to ban fast-food ads on kids TV shows comes Spain's attack on Burger King. The country's Health Ministry asked BK to pull an ad campaign for its XXL Burger because it violates a national initiative against obesity. The initiative, which BK had signed on to as a member of a hotel and restaurant group, aims to curb ads for huges servings of food.The supersized burger contains 971 calories – the equivalent of 10 fried eggs – and 25 grams of saturated fat. And that's without condiments. Burger King's Spanish web site almost seems to be saying a heart-clogging burger is healthful. It calls the XXL a Whopper, "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm.'' The only thing I'd be taking by storm after eating the XXL would be the men's room.
Burger King says it has no plans to scuttle the ad campaign. If I were them I'd change the name from XXL to gordo.
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