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Do shelf talkers influence which wine you buy?

Beau wants to know and is running a poll on Basic Juice. The simple question is if shelf talkers - those wine descriptions resplendent with a large point score - do they influence your purchasing decision when it comes to wine.

It is a little different in the UK to America. Seldom do wine scores appear on our Shelf Barkers. They might repeat a tasting note from one of the national newspapers (they have wine sections in the Saturday and Sunday editions) but usually they will be personal descriptions from a member of staff; quirky, personal, honest (one would hope). Alternatively, with the big chains, the note will be printed and supplied by head office. But neither will have any type of score blazoned across them. The only exception for this will be high end clarets. It is this market that is so heavily influenced by Robert Parker that those with the readies to buy such fine wines will be instantly aware of Parker Points.

For me I like a personal description on a wine but it is more the region, the grape varieties and of course the price that influences what I buy.

Source

Filed under: On the Blogs, Drink Recipes

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