
When I first began to dabble in green tea, I absolutely hated it. It was bitter, drying to the mouth, wretched taste, and I was left for a long time feeling that green tea just wasn't for me. Many people I knew who drank black tea felt the same way, so I concluded that green tea was for the few who had the palette for it.
Of course, this was during a time when the only other tea drinkers I knew were buying Bigelow or Lipton bags and, like myself, just throwing them in some boiling hot water and coming back whenever we remembered to take the bag out, squeezing the bag thoroughly to get the last drops into the cup.
I shudder these days when I think about how badly I was scalding my first attempts at green tea, and I marvel that I enjoyed any tea at all, considering the way in which I was preparing it. This is a predicament many novice tea drinkers find themselves when it comes to anything other than black tea: you're scalding (and probably over-steeping it).
I met the folks at Inko's White Tea, the "healthy ice tea" for the first time two years ago at a food event and tried their tasty, mild, and sophisticated products. Since then I have run into them several times at events and shows, always with a new flavor to try. It's a bummer I haven't seen their products yet in any of my local stores, since I enjoyed them so much. Now they are breaking into the energy drink market with Inko's White Tea Energy. It's made with white tea, ginger, lemon, and other natural flavors and is the only "tea caffeine" based energy drink on the market. It doesn't have the super high caffeine levels of some of the other energy drinks and gives long lasting and sustained, jitter free energy. Studies show that white tea has many positive effects on health so this may be the first, actually healthy, energy drink on the market.


