Customers will get what McDonald's calls "cutting-edge digital experiences" that the company hopes will translate into selling more Big Macs this Christmas.
There's been an incredible amount of fan anticipation for the science-fiction movie, in part because of its high-cost special effects and the reputation of Cameron, who hasn't directed a new film in 10 years. (1999's "Titanic" was his last.)
Beginning Dec. 18 (the day of the movie's United States premiere) and ending Jan. 7, every customer that buys a Big Mac will get a "Big Mac Thrill Card" (there are eight different ones) that gives the customer access to three "Avatar"-related online games, according to Molly McKenna, a manager with McDonald's U.S. communications.
But this being a Hollywood blockbuster -- there's more.