"VegemiteContest" news and stories

Vegemite Label: AZAdam, Flickr

Kraft Foods Australia launched a new Vegemite product earlier this year, asking aficionados to name the jars of Vegemite mixed with cream cheese. When the name -- Vegemite iSnack 2.0 -- was announced in September, Vegemite protests erupted on the Internet where fans blasted the name as "uStupid 1.0" and "un-Australian," the New York Times reports.

Four days later, Kraft announced it would hold another vote from a pool of more conservative choices including Vegemate, Snackmate and Vegemild. Vegemite Cheesybite was chosen through online and telephone voting. This is a very important issue if you're a fan of Vegemite, the "salty, gooey yeast paste" that Australians eat like Americans eat peanut butter, the Times reports.