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A probiotic straw to go with that acai-pomegranate juice

Posted Sep 20th 2008 1:00PM by Shayna Glick
Filed under: Business, New Products

Image focusing on the top view of a large collection of drinking straws.

I know the world of functional foods is really taking off, but pretty soon you could have an even more functional straw to gulp it down with.

Unistraw is slated to make drinking straws that'll add a probiotic boost to anything you drink with it. Using their patented sytem, the straws are designed to deliver "dry stable Unibeads" of probiotics via filters at each end.

They're partnering with the food packaging/processing giant Tetrapak to get the straws out there. Starting from the middle of next year, Tetrapak will include the straws on their carton packaging and both companies will be able to market the new device.

D is for Drinking Straws

Posted Jan 18th 2006 6:13PM by Nick Vagnoni
Filed under: British Isles, Business, Dairy, Australia, New Products, Brought to you by the letter D

Last November, Australia-based company Unistraw rolled out the Sipahh, a plastic drinking straw filled with flavored "soluble beads" of tapioca. As milk passes through the straw it takes on one of four "natural" flavors: strawberry, chocolate, caramel or banana. Each serving contains two grams of sugar, which, according to Unistraw, is far less than most flavored milk products.

Unistraw recently filed a lawsuit against Nestlé, claiming that their yet-to-be-released Nesquik Magic Straw too closely resembles the Sipahh. Nestlé denies the allegations. FoodProductionDaily reports, saying that Unistraw accounts for 25 percent of the multi-million-dollar "milk modifier" market.

Australian television show The New Inventors has a page about the Sipahh, including video footage of the incredibly tranquil Peter Baron, the straw's developer.

While flavored milk seems to be Unistraw's main push at the moment, the company's website also suggests their straws could be useful as delivery systems for sports and energy products and pharmaceuticals.

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A probiotic straw to go with that acai-pomegranate juice

D is for Drinking Straws

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