"Torpedo" news and stories

Sierra Nevada garnered a ton of press after announcing the forthcoming release of the first year-round addition to their brewing line-up in over a decade. I myself got caught up in the hype, but have been playing it cool waiting to give the beer a try. Part of launching a major new addition to your product line is availability, so half the fun was waiting to see when and where I would first find Torpedo Extra IPA available.

Well, last Friday, I was pleasantly surprised when my local corner store had a couple six-packs stashed in their back cooler. With an official launch date of "late January 2009", it took less than a month for Sierra Nevada's latest offering to make its way onto my block. Not too shabby -- I don't particularly live in a craft beer haven -- and definitely a testament to Sierra Nevada's distribution. For taste, Sierra Nevada is all craft, but on the availability side, Sierra Nevada has become almost as ubiquitous as the big boys.