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The partnership is also being honored with a BMW-inspired menu at the restaurant, featuring a Four Story Farm apple-fed pork loin with bratwurst, braised red cabbage, apple dumplings and grain mustard sauce. It's German, get it?
While the restaurant-automobile deal is new, it isn't entirely out of left field -- the French Laundry and BMW share a similar (well-to-do) clientele. "Our guests at the French Laundry are people who have BMWs or are looking at BMWs," says Keller, as reported by Bloomberg, while BMW is vying for the top spot against Lexus, which "remained the sales leader through August," above BMW and Mercedes, Bloomberg notes.
Plus, Keller does have a couple in his garage -- a 5-Series wagon for daily use, and a 1978 BMW 320i, the first car he ever owned, which he lovingly restored four years ago.