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Doctors Protest Promo for New Mac 'N' Cheese

Photo: Kraft.com


A health advocacy group is calling on the city of Irving, Texas, to back out of its deal with Kraft Foods, which paid $75,000 to sponsor next month's implosion of Texas Stadium.

"These are not food products government should promote," says Susan Levin, director of nutritional education for the Physicians Committee for Responsible Medicine. "The city says it's fighting childhood obesity, but it's taking money from the company that makes Velveeta."

Kraft plans to use the event to promote its new "Cheddar Explosion," a mac-and-cheese dinner billed as having "bigger shapes" and "more cheese sauce." The star of the hoopla will be the winner of an essay contest Kraft conducted to find a tween to press the detonation button.

"Because it's targeted to kids, it's especially egregious," Levin says. "I understand we all need financial support, but this is poor judgment."
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Filed under: Food News, Food Politics, Features

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