I spent some time yesterday afternoon talking with Tanya Steel, editor-in-chief of Epicurious, about everything from her weeknight dinners to the cookbook she's releasing this fall. It was an honor to speak with Ms. Steel, who has written for Food and Wine, Bon Appetit, the New York Times, and appeared on numerous TV programs, including the Today Show (the list goes on). After our conversation, I can absolutely see her energy and enthusiasm in the pages of Epicurious. Talk about a foodie!
I've noticed a lot of changes on Epicurious in the past year or so – new blogs and features. What's the idea behind this new content?
I came to Epicurious in July 2005, and I found a site that I loved with tremendous depth, but not a lot of breadth. We needed to broaden out the site to make it the go-to site for people who love to eat and love cooking and love food. I knew that we had a fantastic recipe database, so we added restaurant coverage, a huge thing on drinks. We added video, and a blog that I started – for a while I was the only one writing. We spent some time not only broadening our coverage and trying to get notable names on the site, but we also took a look at the site, which was over 12 years old, and we realized it was time to make it look as rich and interesting as the content. We spent a good part of last year looking at the inner plumbing of the site, and we launched [the redesign] last September. I've never worked so hard, and it was incredibly rewarding to create a food site from the ground up. I thought, "What would I like? What kind of site would I like and how would I create it? We are still rolling out features throughout this year. There are going to be upgrades and additions this year and next.
Any chance you can give us some hints about these upcoming features?One of the things that we are going to be doing is expanding our community section. We have always had a vibrant, passionate community of people – up to six million unique [visitors] in December. They love to talk to each other. We have ten forums, and realize this is something to increase. We made a deal with Facebook, and realize that a lot of people would love to have more social networking on our site. We are blowing out something called "My Epicurious" – people will be able to upload a photo of themselves, they can already tag interests. They will be able to upload pictures so people can see what they are cooking now. They will be able to join interest groups. For example, if they are interested in it cuisines, they will be able to see everything having to do with that interest group, like new Italian recipes and posts, anything to do with Italy.
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