"SwissMiss" news and stories

I come from a family that bought Swiss Miss Hot Cocoa in the packets and mixed it with water. It wasn't until later on in my teen years that I even knew that there were people who drank it with - gasp! - milk.

Now I can't make it with anything else but milk. Making it with water just makes it too, well, watery. I've switched to Ghirardelli (though I still get Swiss Miss if the store is out of Ghiradelli), and it just tastes better with milk (even the non-fat stuff I use). My roommate just bought one of the Keurig machines and it comes with "specially formulated" Ghirardelli chocolate for the Keurig maker (though it comes in the regular sized packets and not those individual cups things, so I'm not even sure how you're supposed to make it - do they sell reusable cups you can put the hot chocolate in?), but I'm not going to use water. I like it creamier now.

So, what do you make it with, water or milk? And do you call it "hot chocolate" or "hot cocoa?"