"SweetheartCandy" news and stories

The iconic Necco Wafer is going au naturale.

The revamped product is now using red beet juice, purple cabbage, cocoa powder, paprika and turmeric to replace the artificial ingredients that had been flavoring and coloring the wafers for years.

But not every wafer made the cut.

OK, let's be honest. Who hasn't thought she could do better than the people behind the Sweethearts slogans: "Call Me"? "Cloud Nine"? "Amore"? Please.

The folks at the New England Confectionery Co. have heeded your collective cry, so it's time to take to the Internet, poets, lovers and sugarcrazed civilians! In February 2010, every single one of those hearts will be named not by stuffy boardroom types, but by us commoners.

What's in it for you? Oh, you know, one lucky toothless person will win 1.6 million sweethearts that say whatever she wants them to say.

Learn how to win, after the jump.

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