"SundanceFilmFestival" news and stories

Sundance may be the most important independent film festival in the world.

But between the screenings, negotiating deals and celebrity watching, there's not always a lot of time for leisurely meals. There may be plenty of expensive restaurants in Park City and catered parties where guests eat and drink in style, but for busy executives and harried volunteers, food is almost an afterthought.

There are also several fast-food options for attendees on the go that allows them to digest both their food and the festival's latest documentaries. Domino's delivers in Park City and Pizza Hut is close by for those who favor ubiquitous chains.

Odwalla is launching a new line of juices at the Sundance Film Festival, called the "PomaGrand" varieties ("Uniquely combining the wonders of the red spectrum from nature's harvest, PomaGrand combines the goodness of pomegranate juice with wild berry extract"). Quaker Oats is sponsoring the "Steel Cut Oatmeal Power Breakfast" [pdf link], "where Hollywood's dealmakers will be invited to the Premiere [magazine] lounge to find both the next big deal from the Festival as well as a healthy breakfast."

They both seem a little, well, ridiculous. Quaker Steel Cut Oatmeal has (as far as I know) nothing to do with movie dealmakers. Pomegranate, while good for you, is so over. Hollywood is now doing the Acai thing. The hip health nuts have moved on. Yes, the attendees of this festival are truly hip (after all, some of our favorite people are going!). But are they really a mainstream grocery store food audience? Do you really think Robert Redford shops at Safeway?