Do you remember those commercials that Splenda used to run? You know, the ones where they said that their product tastes like sugar because it's make with sugar? Well, if not, you heard it here first! The sugar industry is currently embroiled in a lawsuit with Splenda and they're going to court.
Apparently, the sugar association has a big problem with the way that Splenda (owned by Johnson and Johnson through subsidiary McNeil Nutritionals) markets itself. The sugar industry representative claims that the advertising for Splenda is deliberately misleading and designed to cause consumer confusion. Marketing for the sweetener is allegedly aimed at getting consumers to think that Splenda is a natural sugar product with magically no calories.
Of course the makers of Splenda deny this and say that their advertising is perfectly truthful. Well, both sides will now have the chance to duke it out in court. A District Court judge has set the starting date of January 6, 2009. What do you think might be the outcome?
