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Review: Amy's hot breakfast cereals

Posted May 24th 2008 9:00AM by Stefani Pollack
Filed under: Breakfast, Raves & Reviews

As I mentioned in my post about my issues with following microwave directions, I was recently sent a bunch of Amy's products to sample. The first ones I'm going to review are the hot breakfast cereals - because breakfast comes first!

I am a cold cereal person. I eat it every single morning and also the occasional afternoon and evening. I like hot cereals, but I find cold milk (or soy milk in my case) is a refreshing way to start the day. I did, however, approach the Amy's hot cereals with an open mind.

After the jump, my overall review and my review of each cereal.

Continue reading Review: Amy's hot breakfast cereals

Sundance food tie-ins: do they work?

Posted Jan 19th 2006 8:02AM by Sarah Gilbert
Filed under: Breakfast, Business, Grains, Fruit, Trends, Stores & Shopping

mmm, hollywood and quaker Odwalla is launching a new line of juices at the Sundance Film Festival, called the "PomaGrand" varieties ("Uniquely combining the wonders of the red spectrum from nature's harvest, PomaGrand combines the goodness of pomegranate juice with wild berry extract"). Quaker Oats is sponsoring the "Steel Cut Oatmeal Power Breakfast" [pdf link], "where Hollywood's dealmakers will be invited to the Premiere [magazine] lounge to find both the next big deal from the Festival as well as a healthy breakfast."

They both seem a little, well, ridiculous. Quaker Steel Cut Oatmeal has (as far as I know) nothing to do with movie dealmakers. Pomegranate, while good for you, is so over. Hollywood is now doing the Acai thing. The hip health nuts have moved on. Yes, the attendees of this festival are truly hip (after all, some of our favorite people are going!). But are they really a mainstream grocery store food audience? Do you really think Robert Redford shops at Safeway?

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Review: Amy's hot breakfast cereals

Sundance food tie-ins: do they work?

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