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General Mills Cereals to Drop Smart Labels

General Mills announced this week it would drop "Smart Choices" labels from its products, including cereals.

The company planned to put these labels on up to 67 items including General Mills cereals such as Chocolate Lucky Charms and Cheerios, but bowed to public pressure after the Food and Drug Administration said the labels misled consumers, the Minneapolis Star-Tribune reports.

Food companies created the labels as an easy way to find healthy foods in the grocery store, but drew criticism when it appeared on mayonnaise and Froot Loops, the paper said.

[Via Minneapolis Star-Tribune]

Filed under: Business, Food News

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